A Famous TV Show Just Showed a Different Side of Amazon's Jeff Bezos. It Wasn't Pretty
I have a feeling it’s happening more often.
As Amazon begins to place a large footprint on every part of America, some people are wondering if that’s entirely a good thing.
Last week, I wrote about a very clever filmmaker who changed the music on Amazon’s latest ad and made the company seem like an alien invader, there to gobble all before it.
Now it’s becoming a trend.
Was he portrayed as an innovative tech genius, bringing joy to all the people of the world?
Instead, here was a man who communicated through a twisted telepathy and spoke in the robotic tones of someone who’d really rather like to immolate you, as soon as you serve no further purpose to him.
He knows how to hit you where it truly hurts.
If you don’t do what he says, he threatens to, gasp, take away your Amazon Prime status.
And who can live without that?
You might think that anyone who achieves power is likely to face a certain level of ridicule.
What’s different with Amazon is that too may stories are now emerging in which the company appears entirely without heart.
You might imagine there’s little Amazon can do about that.
Growth, after all, is the only characteristic America respects in companies.
You have to get bigger and bigger until you burst, rather like the average American diner.
Yet Amazon executives are surely concerned that a company claiming to put consumers at its core may become a little more unpopular with those very consumers.
Some might wonder whether, instead of this being Amazon’s prime time, it’s actually the beginning of the end.