SAN FRANCISCO — Google is looking to strategically tackle the enterprise cloud market by open sourcing some of its internal technologies, embracing a multiplatform design principle and setting what it thinks are reasonable expectations for what its customers should move into the public cloud. The company hopes to continue making strides in the crowded market, which Amazon dominates, by helping enterprises identify business processes that can rapidly transition to the cloud and deliver the fastest ROI.
Now that companies can store all the data they want in the cloud for as little as $ 0.01 per GB per month, figuring out what to do with it all is a significant challenge, according to Greg DeMichillie, Google Cloud Platform’s (GCP) director of product management, who spoke with CIO.com at the GCP user conference last week. “It’s the needle in the haystack,” DeMichillie says. “Companies are drowning in data that they know, or that they suspect, there’s value in … but they don’t know how to get the value out of it.”