Tag Archives: Advertising
(Reuters) – Twitter Inc (TWTR.N) on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of U.S. regulation over the lack of disclosure on such spending.
The microblogging site launched ‘Ads Transparency Center’ to allow anyone to view ads that have been put on Twitter, with greater transparency about U.S. federal election campaign ads.
The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook Inc (FB.O), which started a searchable archive of U.S. political ads last month.
Facebook said on Thursday it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not. Users can also view a log of name changes to a Facebook page.
The features should help people spot misuse of Facebook, it added.
Twitter’s ads center gives users access to details such as demographic targeting data for the ads from U.S. political advertisers, along with billing information, ad spending, and impression data per Tweet.
“We are making it clearer than ever who is advertising U.S. federal political campaign content on Twitter,” Twitter said in a blog post.
The transparency center will include all advertisers on Twitter globally, but at this stage only U.S. federal election campaign ads that fall under its new policy will be shown.
Google has vowed to launch a similar transparency center for political ads on its services this summer. It declined to share additional details this week.
Reporting by Sonam Rai in Bengaluru and Paresh Dave in San Francisco; Editing by Bernard Orr and Richard Chang
As activists from around the country gather in Washington to march for gun safety regulation, new data shows that the National Rifle Association has been aggressively resisting their message through online ads. In the weeks following the school shooting that triggered Saturday’s protests, the NRA spent more than six times its prior daily average on digital ads – including some that appeared with media intended for children.
The finding came from the digital research firm Pathmatics, as reported by the Chicago Tribune. The NRA briefly suspended its online ad efforts after a February school shooting that left 17 dead at Marjory Stoneman Douglas High School in Parkland, Florida. But Pathmatics found that over the 24 days after the ads resumed, the NRA spent an average of $ 47,300 per day, up from an average of $ 11,300 per day before the murders.
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The ad spending was primarily focused on social media, with Facebook pocketing an average of $ 34,000 of it per day. The NRA also climbed the ranks of the biggest-spending YouTube advertisers, and Pathmatics found that some NRA ads were displayed with videos from Kids’ Toys, a very popular channel featuring two youngsters reviewing Barbie dolls and Lego playsets.
A media commentator told the Tribune that this odd placement probably showed the NRA’s desire for broad reach, rather than the targeting of any specific audience. The NRA reportedly continued to use long-running ads after the shooting, most of them aimed at increasing memberships.