Tag Archives: Analytics

Facebook suspends data analytics firm that worked for Trump campaign
March 17, 2018 6:00 am|Comments (0)

(Reuters) – Facebook Inc on Friday said it was suspending political data analytics firm Cambridge Analytica, which worked for President Donald Trump’s 2016 election campaign, after finding data privacy policies had been violated.

FILE PHOTO: A Facebook logo is seen at the Facebook Gather conference in Brussels, Belgium January 23, 2018. REUTERS/Yves Herman/File Photo

Facebook said in a statement that it suspended Cambridge Analytica and its parent group Strategic Communication Laboratories (SCL) after receiving reports that they did not delete information about Facebook users that had been inappropriately shared.

Cambridge Analytica was not immediately available for comment. Facebook did not mention the Trump campaign or any political campaigns in its statement, attributed to company Deputy General Counsel Paul Grewal.

“We will take legal action if necessary to hold them responsible and accountable for any unlawful behavior,” Facebook said, adding that it was continuing to investigate the claims.

Cambridge Analytica worked for the failed presidential campaign of U.S. Senator Ted Cruz and then for the presidential campaign of Donald Trump. On its website, it says it “provided the Donald J. Trump for President campaign with the expertise and insights that helped win the White House”.

Brad Parscale, who ran Trump’s digital ad operation in 2016 and is his 2020 campaign manager, declined to comment on Friday.

In past interviews with Reuters, Parscale has said that Cambridge Analytica played a minor role as a contractor in the 2016 Trump campaign, and that the campaign used voter data from a Republican-affiliated organization rather than Cambridge Analytica.

Facebook’s Grewal said the company was taking the unusual step of announcing the suspension “given the public prominence” of Cambridge Analytica and its parent organization.

The suspension means Cambridge Analytica and SCL cannot buy ads on the world’s largest social media network or administer pages belonging to clients, Andrew Bosworth, a Facebook vice president, said in a Twitter post.

Trump’s campaign hired Cambridge Analytica in June 2016 and paid it more than $ 6.2 million, according to Federal Election Commission records.

Cambridge Analytica says it uses “behavioral microtargeting”, or combining analysis of people’s personalities with demographics, to predict and influence mass behavior. It says it has data on 220 million Americans, two thirds of the U.S. population.

It has worked on other campaigns in the United States and other countries, and it is funded by Robert Mercer, a prominent supporter of politically conservative groups.

Facebook in its statement described a rocky relationship with Cambridge Analytica and two individuals going back to 2015.

That year, Facebook said, it learned that University of Cambridge professor Aleksandr Kogan lied to the company and violated its policies by sharing data that he acquired with a so-called “research app” that used Facebook’s login system.

Kogan was not immediately available for comment.

The app was downloaded by about 270,000 people. Facebook said that Kogan gained access to profile and other information “in a legitimate way” but “he did not subsequently abide by our rules” when he passed the data to SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies. (bit.ly/2FZU1Ir)

Eunoia did not immediately respond to a request for comment.

Facebook said it cut ties to Kogan’s app when it learned of the violation in 2015, and asked for certification from Kogan and all parties he had given data to that the information had been destroyed.

Although all certified that they had destroyed the data, Facebook said that it received reports in the past several days that “not all data was deleted”, prompting the suspension announced on Friday.

Additional Reporting by Ismail Shakil in Bengaluru; Editing by Jonathan Weber, Leslie Adler and Joseph Radford

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SAP seeks to speed analytics with AI technology
August 9, 2017 8:35 pm|Comments (0)

SAP wants to speed up how analytics adapt to change. It’s doing that by embedding SAP Predictive Analytics’ machine learning capabilities in S/4Hana.

“When you take something rules-based, you are not able to adapt predictions to new data,” said Mike Flannagan, SAP’s senior vice president for analytics, ahead of the company’s Sapphire Now customer conference in Orlando.

“The power of machine learning is you are able to continually update the model. Your model is running against all the data it has seen so far.”

But there’s another stumbling block to that: the computing power required for machine learning systems. “Most business apps aren’t robust enough to handle the machine learning computation,” said Flannagan. S4/Hana, on the other hand, is fast enough to embed machine-learning prediction in a core ERP system, something that was previously only possible with rules-based prediction, he said.

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CIO Cloud Computing

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SAP seeks to speed analytics with AI technology
August 5, 2017 10:40 am|Comments (0)

SAP wants to speed up how analytics adapt to change. It’s doing that by embedding SAP Predictive Analytics’ machine learning capabilities in S/4Hana.

“When you take something rules-based, you are not able to adapt predictions to new data,” said Mike Flannagan, SAP’s senior vice president for analytics, ahead of the company’s Sapphire Now customer conference in Orlando.

“The power of machine learning is you are able to continually update the model. Your model is running against all the data it has seen so far.”

But there’s another stumbling block to that: the computing power required for machine learning systems. “Most business apps aren’t robust enough to handle the machine learning computation,” said Flannagan. S4/Hana, on the other hand, is fast enough to embed machine-learning prediction in a core ERP system, something that was previously only possible with rules-based prediction, he said.

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CIO Cloud Computing

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IBM’s cloud and data analytics grow as overall revenue slides
July 20, 2016 8:40 am|Comments (0)

IBM’s revenue continued to decline in the second quarter but growth in some of its strategic initiatives like cloud computing and data analytics suggest that the company may be on track in its transition plans.

The Armonk, New York, company said Monday that revenue from its new “strategic imperatives” like cloud, analytics and security increased by 12 percent year-on-year to $ 8.3 billion. That increase was, however, lower than the growth the company had reported in these businesses in the first quarter.

Cloud revenue – public, private and hybrid – grew 30 percent in the second quarter, while revenue from analytics grew 4 percent, revenue from mobile increased 43 percent and the security business grew 18 percent.

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Computerworld Cloud Computing

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IBM and Cisco are taking IoT analytics to the edge
June 3, 2016 11:40 am|Comments (0)

The Internet of things is no good without a way to act on the data it generates. A new partnership between two of the biggest IoT players promises to put smart collection and advanced analysis of data right where it’s needed.

IBM and Cisco Systems have worked out how to run components of IBM’s Watson IoT analytics on Cisco edge devices. This will bring more intelligence closer to where the action is, helping enterprises run things like factories and oil rigs more efficiently.

In 2014, Cisco unveiled small routers and switches that could be embedded in facilities and vehicles located far from any data center. The devices could take in data from local sensors and analyze it on site with a small, built-in Linux computer. Among other things, this “fog computing” system could decide what data was interesting enough to send to the cloud and what could just be thrown away.

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Use Prescriptive Analytics to Reduce the Risk of Decisions
March 24, 2016 9:30 pm|Comments (0)

By Jim Hare Gartner, Inc.


Cloud Computing

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Get Schooled On Training for Your Analytics Career
February 7, 2016 12:25 am|Comments (0)

If you’re transitioning your career to analytics, you’ll find this blog useful for assessing which training option is right for you


Cloud Computing

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Amazon Cloud, Analytics Help Researchers Fight Famine
December 27, 2015 2:30 am|Comments (0)

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Researchers in the US and China explore rice genomes with AWS analytics tools to develop drought and disease resistant crops.
InformationWeek: Cloud

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Analytics Becomes Next Great Cloud Service
October 18, 2015 1:35 am|Comments (0)

At the recent Dreamforce 2015 conference announced that it has opened the programming model surrounding the Salesforce Wave Analytics Cloud.


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