Tag Archives: Augmented

Augmented reality can improve efficiency for retailers
May 21, 2018 6:05 pm|Comments (0)

Augmented reality (AR) is set to drive efficiency improvements in the retail workforce, according to a new report from ABI Research.

Some retailers have investigated using AR to help to make shopping more interactive, but Nick Finill, senior analyst at ABI, said: “For consumers in bricks-and-mortar stores, AR can disrupt the customer journey and provides little additional value overall.”

According to Finill, AR could deliver operational efficiencies and raise the quality of the service delivered within retail.

ABI Research said smart glasses from manufacturers such as Vuzix are actively targeting retail to assist with front- and back-of-store operations. It estimated that by 2022, more than 120,000 stores globally will be using AR smart glasses, with deployments evenly split across Europe, North America and Asia-Pacific.

This will be driven by the need for efficiency savings to compete with rival retailers and the online sector generally, it said.

ABI also predicted that, by 2020, 3% of e-commerce revenue will be linked to AR experiences, representing $ 122bn in revenue worldwide. “The relative ease of integrating AR into existing mobile-commerce platforms and the impact this can have on the user experience will largely drive customer demand,” said Finill.

In ABI’s Augmented reality in research report, Finill said that given the fundamental challenges facing bricks-and-mortar retail, experimentation with digital technologies offers the potential to drive sales while reducing operating costs.

He said the increasing buying power of digitally native consumers and growing customer expectations mean the quality of the digital customer experience can be a powerful differentiator in the highly competitive retail sector. Retailers and brands are looking to AR as one way to build brand loyalty, deliver value to the customer, and safeguard long-term profitability across channels.

But the benefits of using AR will not be able to overcome the barriers that exist in physical retail, which is inherently less reliant on the use of mobile devices, said Finill.

According to ABI Research, the challenge in retail is to change the perception of AR from a novelty gimmick into a technology that can truly engage customers online and improve the bottom line in-store.

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Facebook to use augmented reality to draw ads to Messenger app
May 1, 2018 6:02 pm|Comments (0)

MENLO PARK, Calif. (Reuters) – Facebook Inc’s (FB.O) Messenger app launched an augmented reality feature on Tuesday to allow people to see products they are shopping for as if they already have them, such as a car parked in a driveway, in a move aimed at drawing in potential advertisers.

Facebook CEO Mark Zuckerberg speaks at Facebook Inc’s annual F8 developers conference in San Jose, California, U.S. May 1, 2018. REUTERS/Stephen Lam

Although smartphone messaging apps are not known for displaying ads, Facebook has said that targeting the 1.3 billion people who use its Messenger service with ads will be an important part of the company’s long-term revenue growth.

Silicon Valley tech firms are pouring money into augmented reality, a mix of the real and digital worlds best known from the game Pokemon Go.

Facebook, at a tech conference that begins on Tuesday, is launching a new toolkit for software developers to make augmented reality features.

Facebook’s Chief Operating Officer Sheryl Sandberg arrives to watch CEO Mark Zuckerberg speak at Facebook Inc’s annual F8 developers conference in San Jose, California, U.S. May 1, 2018. REUTERS/Stephen Lam

David Marcus, head of Facebook’s Messenger app, said in an interview that shoppers will be able to visualize and potentially test out products that advertisers have made available. Sephora, one of the first businesses that will use the feature, will let people virtually try on cosmetics.

Similar augmented-reality features have proliferated on the apps of retailers such Amazon.com Inc (AMZN.O) and Ikea, which allow people to see how a toaster or couch would look in a room.

Facebook, the world’s largest social media network, has been encouraging businesses to use Messenger to talk with consumers, sometimes for customer service.

Having businesses using Messenger helps Facebook’s advertising business, Marcus said. Marketers can place ads directly in the service, and Facebook sells ads in its News Feed that connect to Messenger conversations.

Messenger and the News Feed create a feedback loop like a “flywheel” for ad sales, Marcus said.

Four businesses are participating in the launch: electronics company Asustek Computer Inc (2357.TW), automaker Kia Motors Corp (000270.KS), clothing company Nike Inc (NKE.N) and Sephora, a unit of LVMH Moet Hennessy Louis Vuitton SE (LVMH.PA).

WhatsApp, another Facebook-owned messaging service with more than 1 billion users, has sworn off advertising. WhatsApp co-founder Jan Koum said on Monday he was leaving. The Washington Post reported he was doing so in part after conflicts about advertising, which he opposes.

Marcus said he was not worried about ads turning off Messenger users. People must opt in to talk with a business on the service. “People actually find it helpful,” he said.

Messenger is trying to attract businesses in other ways, such as automated chat “bots” that can reply to customer inquiries. There are 300,000 bots on Messenger, three times more than a year ago, Marcus said.

Reporting by David Ingram; Editing by Frances Kerry

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Microsoft Research shows off its augmented reality glasses
July 17, 2017 4:40 pm|Comments (0)

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Because we’re spoiled and don’t appreciate amazing technology unless it’s immediately convenient, some tech pundits are dismissing VR in favor of AR, but the fact is that we’re still years away from easy to use AR glasses. For now, mainstream AR is limited to your smartphone, like most other apps. 

However, a team at Microsoft Research is looking to speed up the progress on wearable AR devices and have introduced a prototype as proof. 

Before Snap can turn its Spectacles wearable camera into a vehicle for its augmented reality app filters, Microsoft’s team presented a pair of glasses on Friday that use near-eye displays to produce holograms to the wearer.  Read more…

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Microsoft Research shows off its augmented reality glasses
July 6, 2017 2:40 am|Comments (0)

TwitterFacebook

Because we’re spoiled and don’t appreciate amazing technology unless it’s immediately convenient, some tech pundits are dismissing VR in favor of AR, but the fact is that we’re still years away from easy to use AR glasses. For now, mainstream AR is limited to your smartphone, like most other apps. 

However, a team at Microsoft Research is looking to speed up the progress on wearable AR devices and have introduced a prototype as proof. 

Before Snap can turn its Spectacles wearable camera into a vehicle for its augmented reality app filters, Microsoft’s team presented a pair of glasses on Friday that use near-eye displays to produce holograms to the wearer.  Read more…

More about Virtual Reality, Vr, Wearable Tech, Augmented Reality, and Ar


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Qualcomm Extends Support For Google Tango Augmented Reality Technology To More Snapdragon Processors
June 29, 2016 11:00 pm|Comments (0)

Google’s Tango Augmented Reality technology could one day be as ubiquitous as standard smartphone cameras. If you haven’t heard of Tango, it gives compatible / capable devices the ability to overlay virtual objects and / or have information appear on top of actual physical objects visible on the device’s screen – and within range of the necessary cameras and sensors.


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