Tag Archives: Breakfast

McDonald's Found a Great Way to Grow Its Breakfast Revenue–and Your Waistline
February 12, 2019 12:57 am|Comments (0)

Here come the doughnuts. Or, at least, the donut sticks. McDonald’s will bring six- and 12-stick versions of fried dough rectangles, covered in cinnamon sugar, to its breakfast menu come Feb. 20. Price will be $ 1.29 for 6 or $ 2.39 a dozen. (With a hat tip to Business Insider, which sussed this out in early January.)

McDonald’s in the fast food, not religion, business. But the company does seem to depend more frequently on Hail Marys. A little over a year ago, it tried bringing back its dollar menu–sorry, now the $ 1 $ 2 $ 3 menu–to get more people back to the chain.

Now it’s a version of a treat that Dunkin’ Donuts began to serve in 2017. Dunkin’ said in an earnings call that the snack was “one of the best-performing limited-time offer bakery items in recent brand history.” Though between “one of” and “in recent brand history,” that’s a lot of wiggle room.

Not that the concept even originated with Dunkin’. These are basically crullers, which go a long way back. Or churros, as Boston.com did. Shrinking the size and offering multi-packs as a single serving was a different twist, but even that didn’t start with McDonald’s or Dunkin’, as a little web search turns up references and recipes from years before.

I still think that McDonald’s has stifled innovation of its franchisees, who were the ones to invent the Big Mac, Filet-o-Fish, and Egg McMuffin. None of that was the product of some central kitchen and executives who carefully considered what people would want.

One of the best ways to innovate is to crank out ideas and test them. That’s what franchisees can do. Let them try different things with their local markets. See what works. Give a bonus or reward or maybe even a royalty for items that prove themselves on a national or international stage. McDonald’s could have so many potential hits being developed.

But these days, that’s not what many big franchises seem to want. They’re interested in control. In fact, they’re so determined to be in charge that they’ve been willing to see many customers walk elsewhere.

Such is life. It does provide great opportunities for the company’s competitors, and even all the small restaurant operators out there who can try out what they’d like. A bit part of the fun of business is coming up with your own ideas and seeing what you can do with them.

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Wall Street Breakfast: Eyes On Tesla's Shareholder Meeting
June 5, 2018 6:01 pm|Comments (0)

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Wall Street Breakfast: Market Dusts Itself Off
April 5, 2018 6:09 pm|Comments (0)

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Amazon Alexa Can Now Get You Breakfast at Midnight With Denny’s On-Demand
March 14, 2018 6:24 pm|Comments (0)

If you’re hungry for some pancakes, Amazon’s Alexa has your back.

The restaurant chain Denny’s announced on Wednesday that you can now use Amazon’s Alexa voice assistant to order food through its Denny’s On Demand service. Those who use Amazon’s Alexa on a variety of devices, including the company’s line of smart home Echo devices, can enable the feature for free. Users can then input their Denny’s on Demand account and payment information through the Alexa “skill” and place an order.

Once it’s all set up, users can activate Alexa on an Echo and speak their orders of pancakes, eggs, and anything else they want from Denny’s. Payments will be processed automatically and their orders will be sent to a local Denny’s restaurant. Amazon’s Alexa will alert users to an estimated time when their Denny’s order will be available for pickup.

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Denny’s launched its Denny’s on Demand service last year to boost its digital ordering. Through the service, diners can boot up the Denny’s app to find local restaurants and place orders. All payments can be made through the app, allowing users to simply walk into a restaurant and pick up their food. In a statement on Wednesday, Denny’s said that it’s registered more than 1.3 million orders since Denny’s on Demand’s launch last May.

By launching a new Amazon Alexa skill, Denny’s on Demand is now available to Echo owners in addition to those on a smartphone and tablet. And Denny’s said that users can order via Alexa day and night. The restaurant chain cautioned, however, that the service is available only at participating Denny’s locations. It didn’t list which locations are currently offering the service.

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Wall Street Breakfast: Investors Prepare For Earnings Tsunami
January 29, 2018 6:13 pm|Comments (0)

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Wall Street Breakfast: U.S. Aims For 3% Growth Hat Trick
January 26, 2018 6:05 pm|Comments (0)

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Amazon’s Top-Selling Egg Cooker Makes Breakfast at the Touch of a Button – Just $16 Today
May 31, 2017 7:35 pm|Comments (0)

Cooking eggs isn’t exactly rocket science, but I’d say the ability to make soft, medium, and hard boiled eggs, plus omelettes and poached eggs at the touch of a button is worth $ 16. The Dash Go is Amazon’s top-selling egg cooker, and carries a truly stellar 4.5 star review average from nearly 3,000 customers, so get…

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