Tag Archives: Competitors
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Tastes are changing, which means McDonald’s has to turn its vast tanker of frozen meat and fatty morsels in a new direction.
And almost a year ago, the chain announced that it’s creeping toward making Happy Meals healthier.
Now, though, there’s a new, quite astounding step.
I can already see parents delighting in the notion that their advertising-vulnerable kids can now eat a burger with no meat in it.
Sadly, not quite.
Instead, the chain is releasing the Happy Meal, featuring a wrap.
The wrap is a red pesto goujon tortilla wrap. Yes, it includes shredded lettuce. But, perhaps the greatest glory for McDonald’s traditionalists is that it’s still garnished with one of the world’s great food groups — tomato ketchup.
This whole(some) thing is a mere 209 calories and has been approved by the Vegetarian Society.
What’s not to love?
It seems that not everyone is moved by McDonald’s wrapping itself in an eco-friendly future.
Noted bulbously extreme bloviator Piers Morgan was appalled. On Twitter, he screeched:
Oh FFS. It’s supposed to be a HAPPY meal.
Oddly, McDonald’s chose to reply. Morgan, you see, had also railed against bakery Greggs introducing a vegan sausage roll. Morgan called the bakery “PC-ravaged clowns.”
Astutely, Greggs replied:
Oh hello, Piers, We’ve been expecting you.
For its part, McDonald’s offered:
Like our pals at the sausage roll place, we’ve been expecting you. Don’t worry Piers, you can still get McNuggets in your Happy Meal!
There’s no news that this “progressive” Happy Meal is coming to the U.S.
It seems clear, though, that competitors will worry that McDonald’s is suddenly making itself acceptable to the audience of the concerned.
I leave (almost) the last words to McDonald’s.
After all, the most important thing here is that kids actually like its greener happiness. So yes, there’s a toy involved too:
We’ve teamed up with Pokemon to bring you a little bit of fun in every box. Plus, you can now choose a Fruit Bag instead of Fries.
Yes, a Pokemon toy and a Fruit Bag instead of Fries.
What more could a child of tomorrow want?
MEXICO CITY (Reuters) – Mexico’s Supreme Court ruled on Wednesday that Mexican mogul Carlos Slim’s America Movil must allow competitors to use its network and infrastructure, essentially holding up aspects of the 2014 telecoms reform.
The court said the obligation imposed by the reform on America Movil, Mexico’s largest telecommunications firm, to lend interconnection services to competitors does not violate its rights.
“Because the constitutional decree itself recognized that there are certain obligations that are imposed on the preponderant economic agent, which will expire once there are conditions of real competition in the market,” it said.
The case was filed by America Movil’s Telmex unit.
A central pillar of President Enrique Pena Nieto’s reform sought to bolster competition by giving other companies free use of Slim’s network, which grew from the former state monopoly he acquired in the 1990s.
The policy was later abandoned by the government after the country’s Supreme Court ruled in August that America Movil’s interconnection rates should be set by the telecommunications regulator, not legislators.
The IFT telecommunications regulator said in November that America Movil would be able to charge rivals 0.028562 peso per minute for calls to its network as of Jan. 1. Competitors can charge 0.112799 peso per minute for mobile calls to their networks, it said.
Rival AT&T Inc calculated that for every peso cent America Movil can charge for interconnection fees, the company’s competitors in Mexico would collectively pay about $ 20 million per year.
America Movil declined to comment.
Slim holds about two-thirds of mobile phone subscriptions in Mexico.
Reporting by Anthony Esposito; Editing by Stephen Coates