Tag Archives: Customers

23andMe's Newest Test Tells You If You're Likely to Develop Diabetes. Here's Why Customers Won't Have to Pay for It
March 11, 2019 12:12 am|Comments (0)

[unable to retrieve full-text content]It’s the latest health report developed from the reams of data the DNA company has collected over the years.
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McDonald's Just Quietly Introduced Something That's Shocking Its Customers. It's Going to Shock Competitors, Too
January 6, 2019 12:01 pm|Comments (0)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Tastes are changing, which means McDonald’s has to turn its vast tanker of frozen meat and fatty morsels in a new direction.

And almost a year ago, the chain announced that it’s creeping toward making Happy Meals healthier.

Now, though, there’s a new, quite astounding step.

I can already see parents delighting in the notion that their advertising-vulnerable kids can now eat a burger with no meat in it.

Sadly, not quite.

Instead, the chain is releasing the Happy Meal, featuring a wrap.

The wrap is a red pesto goujon tortilla wrap. Yes, it includes shredded lettuce. But, perhaps the greatest glory for McDonald’s traditionalists is that it’s still garnished with one of the world’s great food groups — tomato ketchup. 

This whole(some) thing is a mere 209 calories and has been approved by the Vegetarian Society.

What’s not to love? 

It seems that not everyone is moved by McDonald’s wrapping itself in an eco-friendly future.

Noted bulbously extreme bloviator Piers Morgan was appalled. On Twitter, he screeched

Oh FFS. It’s supposed to be a HAPPY meal.

Oddly, McDonald’s chose to reply. Morgan, you see, had also railed against bakery Greggs introducing a vegan sausage roll. Morgan called the bakery “PC-ravaged clowns.” 

Astutely, Greggs replied: 

Oh hello, Piers, We’ve been expecting you.

For its part, McDonald’s offered: 

Like our pals at the sausage roll place, we’ve been expecting you. Don’t worry Piers, you can still get McNuggets in your Happy Meal!

There’s no news that this “progressive” Happy Meal is coming to the U.S. 

It seems clear, though, that competitors will worry that McDonald’s is suddenly making itself acceptable to the audience of the concerned.

I leave (almost) the last words to McDonald’s.

After all, the most important thing here is that kids actually like its greener happiness. So yes, there’s a toy involved too:

We’ve teamed up with Pokemon to bring you a little bit of fun in every box. Plus, you can now choose a Fruit Bag instead of Fries.

Yes, a Pokemon toy and a Fruit Bag instead of Fries.

What more could a child of tomorrow want?

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Britain's O2 allows customers to choose smartphone pay back terms
August 29, 2018 12:00 am|Comments (0)

LONDON (Reuters) – Britain’s O2 said it will allow customers to choose how much they pay upfront for a smartphone and how they spread the payments of the balance, targeting subscribers who want more control over their mobile contracts.

A man walks past an O2 phone store in Manchester, Britain March 7, 2016. REUTERS/Phil Noble/File Photo

The operator, owned by Spain Telefonica (TEF.MC), said customers would be able to pay for their new devices in monthly increments for any period between three and 36 months, all with no interest charged, as well as choosing an airtime plan.

Chief Executive Mark Evans said on Wednesday: “Our custom plans put power back in the hands of the consumers who don’t want to be tied down by rigid contracts especially at a time when certainty and transparency are at a premium in today’s economic environment.”

O2, the second largest British operator after BT (BT.L), said the “Custom Plans” built on the tariffs it introduced in 2013 that separate the cost of airtime and the cost of paying for the phone, and the change it made last year that allows customers to increase or decrease their airtime each month depending on their data needs.

Reporting by Paul Sandle; editing by David Evans

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Customers angry after National Australia Bank hit by technology outage
May 26, 2018 6:00 am|Comments (0)

MELBOURNE (Reuters) – National Australia Bank on Saturday suffered what it described as a “nationwide outage” to some of its technology systems, leaving customers unable to access banking services or withdraw money.

FILE PHOTO: A National Australia Bank (NAB) logo is pictured on an automated teller machine (ATM) in central Sydney September 12, 2014. REUTERS/David Gray/File Photo

Customers took to social media to vent their frustrations, with some saying they were left unable to pay for groceries or refuel their cars.

“Loyal member for 15 years and you leave me standing at the supermarket altar with a trolley full of shopping,” said one Twitter user.

The bank tweeted just after midday (0200 GMT) on Saturday that some services were coming back online.

“We’re sorry and it’s not good enough … but we’ll get it fixed as soon as possible,” Chief Customer Officer Business and Private Banking Anthony Healy said in a video posted on Twitter.

NAB is one of Australia’s four largest retail banks with a customer base of 9 million, according to its website.

The outage follows growing customer discontent with the so-called “Big Four” banks, which have suffered numerous embarrassing disclosures at an inquiry into financial sector misconduct.

A spokesman from the bank told Reuters by telephone that it was a national outage, without elaborating on its cause.

The Bank of New Zealand [BNZL.UL], a NAB subsidiary, also experienced outages on Saturday across New Zealand, but the spokesman was unable to confirm a connection between the two incidents.

Reporting by Will Ziebell in MELBOURNE; Editing by Joseph Radford

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KFC Just Started Letting Customers Pay In a Way That Could Change Everything
September 4, 2017 3:43 am|Comments (0)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek

Many traditional fast food restaurants are slowly being left behind.

It’s not that customers don’t crave their greasy goodness.

It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food.

This has led the likes of McDonald’s to experiment with, for example, touchscreen ordering.

Never, though, has one of the monolithic fast food brands tried what this KFC is doing.

As the South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile.

I tried getting away with something similar in one or two restaurants during my teens. It didn’t work well, as the owners quickly demanded, well, money. Or else.

Here, though, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume.

Then you click on the Smile To Pay feature.

It uses facial recognition to decide who you are.

Then it asks you to enter your phone number, for a little extra authentication.

This could be a little awkward if there are people standing behind you.

Don’t these technologists care about privacy? Oh, you know the answer to that one.

Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”

KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.

Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.

It’s also gloriously impersonal.

Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.

From finger-lickin’ good to face-bearin’ payin’.

This is progress.

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With Half A Billion Customers Lost, McDonald’s Gambles On Mobile Ordering To Get Them Back
March 25, 2017 12:50 pm|Comments (0)

McDonald’s has always boasted about the billions of customers it has served. But now it has a big problem: the 500 million potential visitors it estimates it’s lost in the past five years. It hopes mobile ordering and curbside delivery will lure them back.


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Marketo: All Customers Now Have Our New Engagement Platform (Project Orion)
March 20, 2017 1:40 pm|Comments (0)

Marketo: All Customers Now Have Our New Engagement Platform (Project Orion)

Marketo today took steps to address confusion surrounding the rollout of its major platform re-architecture project — but stopped short of resolving all of its customers’ questions about what was initially called Project Orion. As of today, the San Mateo, Calif.

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GitHub Overhauled Its Pricing Plans Because Customers Now Want The Cloud
March 12, 2017 7:10 am|Comments (0)

GitHub has revamped its pricing plans to reflect rising interest from big businesses in storing their core code on the cloud, a shift that CEO Chris Wanstrath says was impossible five years ago.


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Google's Diane Greene has a secret weapon against Amazon Web Service to win cloud customers
September 14, 2016 1:32 am|Comments (0)

Google’s head of cloud computing, Diane Greene says she thinks that more companies which currently run their own data centers will follow …


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11 ways to encourage your customers to share your content
February 10, 2016 9:05 pm|Comments (0)

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While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks.

11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing

1. Create great content

Diana Goodwin

If you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic, a fun video, actionable promotion, etc.), they will be much more likely to share it. People will share things that they think their network will enjoy and benefit from Read more…

More about Marketing, Content, Social Media, Yec, and Business


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