Tag Archives: Effective

Build Your Branding Empire With These 7 Effective Tips
July 21, 2018 12:00 am|Comments (0)

A successful brand is able to convince people to loyally pay more for something simply because it is from that brand. This is why household names such as Google and Bounty have immense control over their consumers, and why they heavily invest in and prioritize their brand assets. 
 
Ultimately, brand power comes from having a high-quality product and building the brand as an essential part of people’s days. If you spot an opportunity to fit yourself into someone’s life you are then able to constantly interact with them and convert them into a long-term customer. There is a long road from a startup company to a massive brand empire, but these seven tips can guide your journey to building a trendy yet durable brand.

1. Know your audience.

One of the initial first steps for a venture is to pinpoint your exact audience. You should be able to describe their tastes and preferences. What does their average day look like? What’s their favorite clothing store? What kinds of marketing media do they see? 

This can help you gauge what is important to them and how you can appeal to them. It’s crucial that you understand your audience so that you can keep them into consideration every step of the way. For over 20 years Amazon has relentlessly prioritized their audience. Their dedication is, in part, what has kept them at the forefront of the tech and e-commerce industry. 

2. Get it right once.

Lukas Kurzmann, founder of Women’s Best says, “you only have to get it right once.” This means that you need to constantly experiment with new things until it finally works. Like most things in entrepreneurship precision and accuracy comes from the efforts of trial and error. Branding is no different.

As you try to build your brand, focus on approaching it through the lenses of experimentation and innovation. This could include trying new marketing techniques and potentially hiring consultants to offer a new brand perspective. Building a branding empire starts with pivoting until you finally get it right.

3. Build influencer relationships.

You can’t talk about branding without discussing your companies social media strategy. An incredibly effective way to build your brand on social media is by collaborating with influencers. One of the things that have best helped Kurzmann, has been influencer marketing. He spends over 60 percent of his ad budget on influencer and has built a massive number of influencer relationships. The best approach here is to start with a small project and grow the opportunities as the relationship grows.

4. Interact with consumers.

When making decisions that matter to your consumers, you should consult with them for input. Keep them involved as much as possible. A great example of this is the way that Ben & Jerry’s encourages their audience to create and submit flavor names.

Another productive way to do this is to base decisions off of data obtained from your consumers. Use the information you already know about their habits and preferences, in order to maximize impact and return. For example, when choosing an influencer, work with one who your audience already aligns with. Whether you use a survey, social media poll, or a suggestion card included with purchases, you should be interacting with your consumers–and utilizing their feedback. 

5. Continuously develop your story.

Whether you are a company that has just started or one that’s been around for decades you need to continuously develop your brand story. This includes mixing up the type of marketing material you are putting out and introducing new elements to your brand for consumers.

Developing your story cultivates a relationship with your consumers. When you neglect to do that your audience will grow bored with your brand and give their attention to the next best thing. Developing your story is a huge part of staying relevant and building a loyal relationship with your audience. 

6. Optimize your funnels.

Kurzmann states that the most important metric for him is Return on Ad Spend. He works through every marketing campaign to optimize its performance and boost his returns. Additionally, he notes that he is always eager to experiment and find new marketing channels to improve his ROAS.

A great way to optimize your funnels is to ensure you are not only being seen, but you are providing a call to action. If you’re a shoe brand and you are running a summer campaign for sandals be sure you provide verbiage that encourages your audience to buy the newest pair of sandals. 

7. Attend in-person events.

There are a variety of in-person events that offer valuable growth opportunities for your brand. If you have a consumer product, you can attend trade shows and get your brand in front of top buyers. If you have a tech product, you can attend pitch competitions to mingle with venture capitalists. These opportunities will have a slower return, but they will convert higher-impact individuals to your brand.

Building a brand is an incredibly intense process. It requires time, dedication, and innovation. These seven tactics are a great start to building a long-lasting brand for your company. 

Tech

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How to Give Feedback That's Actually Helpful and Effective
April 28, 2018 6:00 am|Comments (0)

Too many companies still give feedback in a very old-school way.

When I was working at Google from 2010-2012, every six months we had to do an exhaustive, 360-feedback process. I absolutely dreaded the three full days it took to write reviews on all the people I interacted with. And we had to do that twice a year, every year.

I don’t know if they still do things that way. But I do know that’s not the best way to give feedback. The best feedback isn’t given six months later–it’s given in real-time.

Most companies (and their employees) would be much better off creating a more natural feedback process and eliminating any long, drawn-out procedures they currently have in place.

When incorporating timely feedback, here’s what to keep in mind:

Focus on giving real-time feedback.

No one remembers a specific meeting from four months ago. They don’t remember a conversation from six weeks ago. By the time those individual moments come up in a performance review, they’ve long been forgotten.

But people do remember the conversation they had yesterday. They remember the meeting they held last Monday. That’s why it’s so important to give feedback in real-time. People can actually take your feedback, consider it in light of their actions, and learn from the experience.

If you sit down with someone at their one-year review, and they’re completely surprised at the dialogue you’re having, that’s an issue. The whole point of a yearly check-in is that there should be no surprise. It should be a conversation where both parties feel like they’re on the same page.

If that’s not happening, there’s something wrong with the way you’re communicating.

Involve both people in the process.

For feedback to be useful, both people have to be engaged. You need input from the person getting the feedback, as well as the person giving it.

Sometimes people will have no idea they did something that bothered you, and it may take them some time to process what you’re saying. But other times, they might affirm what you’re saying as soon as you give your feedback.

“I know. I totally messed that up. I realized I was talking too fast as soon as the meeting ended.”

They recognize it, they’re already thinking it through, and they’re taking ownership. That’s a good opportunity to let the person who’s getting the feedback come up with the solution and implement it on their own.

The more someone can respond to what you’re saying, the more helpful it is to them. It also may be the case that the person receiving feedback may need to process it and come back to you later on. And either of those outcomes is fine.

Always add context.

You should never tell someone, “Good job in that meeting!”

It’s a nice thing to say, sure. But it gives them no specific information on what they did well.

Instead, you should give them something they can use. “I thought you led that meeting really well. The addendum was very clear. You kept everyone on track, and you followed up at the end. I can tell everyone knows what they need to do next. Keep doing that.”

The same principle applies to negative feedback. You can’t just say you didn’t like something. You have to tell them exactly what you believe went wrong.  

Without any context, people have no idea how to fix what they did–or how to keep doing a good job.

Make sure it’s timely.

There’s a difference between immediate feedback and timely feedback. Yes, you want feedback to happen in real-time. You don’t want to bring it up two months from now.

But sometimes you need space to ensure what you’re saying is as helpful as possible.

I used to be much more in the moment when I gave feedback. I’d pull someone aside right after a meeting to tell them what I thought about their performance. But over time, I’ve found it’s often better for everyone if I wait and fully process my thoughts. Sometimes, I’ll even delay my feedback until the next week.

I don’t wait so long that they have no idea what I’m talking about. Just long enough that I have time to think over what I’m going to tell them–and figure out the most effective way to say it.

Build trust.

The whole point of giving feedback is that it helps you develop relationships. Think of the best relationships you’ve had at any job. They were probably relationships where you were close enough to tell each other the truth.

When I was an investment banking analyst, I became really close with one of my associates. And I could rely on her to tell me when I did something wrong and how I could improve. I didn’t feel like she was chastising me. I felt like she had my back. She was watching out for me by letting me know when I wasn’t doing something as well as I could.

If someone takes the time to give you helpful feedback, that means they care about your growth.

If you want your team to grow, it’s essential for your company to develop a good process for giving feedback. If it’s done well, it builds trust, strengthens bonds, and helps people become their best.

Tech

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Some Insect Repellents Are Much More Effective At Fighting Zika-Carrying Mosquitoes Than Others
November 7, 2016 3:50 pm|Comments (0)

What is the best repellent to avoid being bitten by a mosquito carrying the Zika virus? This question was originally answered on Quora by Tirumalai Kamala.


Cloud Computing

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RISC Networks Finds That IT Teams Require More Effective Data than…
January 13, 2016 4:50 am|Comments (0)

Leader in Cloud and Data Center Analytics to demonstrate new Application Centric Visualization technology at AWS re:Invent 2015 in Las Vegas from October 6 – 9, 2015

(PRWeb September 24, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12979745.htm


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RISC Networks Finds That IT Teams Require More Effective Data than…
January 10, 2016 11:50 pm|Comments (0)

Leader in Cloud and Data Center Analytics to demonstrate new Application Centric Visualization technology at AWS re:Invent 2015 in Las Vegas from October 6 – 9, 2015

(PRWeb September 24, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12979745.htm

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RISC Networks Finds That IT Teams Require More Effective Data than…
September 30, 2015 11:15 pm|Comments (0)

Leader in Cloud and Data Center Analytics to demonstrate new Application Centric Visualization technology at AWS re:Invent 2015 in Las Vegas from October 6 – 9, 2015

(PRWeb September 24, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12979745.htm

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