Tag Archives: Elon

In 6 Words, Elon Musk Explained Why So Many People Are Afraid to Take Risks and Achieve Greatness
January 3, 2018 6:00 am|Comments (0)

This series examines the stories behind some of the best inspiring quotes of all time. Check out the full list: the best inspirational quotes for 2018.

The most powerful threat to greatness isn’t evil. It’s mediocrity.

Of all the colorful ways to articulate that truth, one of the best is what Elon Musk told Chris Anderson of Wired magazine, back in 2012.

They were talking about Musk’s space exploration company, SpaceX, which grew out of Musk’s “crazy idea to spur the national will” to travel to Mars–by first sending a private rocket to the red planet.

He tried to to slash the cost of his quixotic dream by buying Cold War Russian missiles to turn into interplanetary rockets. While negotiating that deal, he realized that it wasn’t lack of “national will” that held the U.S. back from exploring space.

Instead, it was a lack of affordable technology–and the high cost, he told Anderson, was the result of some “pretty silly things” in the aerospace industry, like using legacy rocket technology from the 1960s. 

Anderson: I’ve heard that the attitude is essentially that you can’t fly a component that hasn’t already flown.

Musk: Right, which is obviously a catch-22, right? There should be a Groucho Marx joke about that. So, yeah, there’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

That’s the quote that I liked so much, especially those last six words: a “bias against risk,” because everyone is “trying to optimize their ass-covering.”

It’s funny–but also poignant. And, of course, it applies to a lot more than space exploration.

It applies to the vast majority of successful companies that get stuck producing legacy products–because they can’t risk that innovation might upset their own profit models.

It applies to the service providers that make a mockery of the word “service” (say for example, big airlines and utility companies)–because cost-cutting with crappy service maximizes shareholder value.

It applies also to temptations in our personal lives, and in the lives of those around us.

Think of the colleagues you know who hold onto uninspiring jobs for fear of going after the careers or entrepreneurial dreams they really want.

Or think of the friend you might have (I think most of us do), who stays in a lousy relationship because he or she is more afraid of being alone than of living with less than they deserve.

We’re all a little bit afraid of risk. Yet, each day represents a new chance and a new beginning. At the start of the year, that sense is especially acute. 

And sometimes we need a little inspiration to take the leap.

Whatever is the thing you’re afraid of trying–a new business, a new adventure, a new relationship–maybe now is the time to give it a try.

Cast aside your risk aversion. Be uncomfortable for a while as you try something new. Accept the chance that you’ll fail.

Don’t optimize your ass-covering. Instead, optimize your opportunities. And find your own mission to Mars.

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Elon Musk takes press inside the Gigafactory for the first time
July 28, 2016 2:00 am|Comments (0)

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Tesla let the press into its giant new battery-producing plant, called the Gigafactory, for the first time Friday. 

Experts told Wired the factory will be necessary to power Musk’s dream fleet of EVs and hybrids (the company’s goal is 500,000 cars a year). Currently, Tesla’s battery production is outsourced to Asia, a costly and slower option. The new domestic factory, however, is expected to cut costs by 30 percent and is a one-hour plane ride away from the company’s headquarters in Palo Alto, California. The 3,200-acre plant is located in Reno, Nevada.

Musk also told the BBC he wants to see more of these soon, “in Europe, in India, in China … ultimately, wherever there is a huge amount of demand for the end product.” Read more…

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