Tag Archives: Market

3 Smart Ways to Market Travel to Millennials in 2019
December 31, 2018 12:01 am|Comments (0)

In 2018, travel and tourism was a ~$ 1.5 trillion industry.

By 2028, it’s projected to grow to $ 2.4 trillion. And a good chunk of those contributing to those trillions are Millennials–a group that has now become the largest generation of travelers. In fact, Millennials (aged ~21-38 in 2019) now represent $ 50 billion worth of travel consumerism in the U.S. alone.

So what are the biggest things Millennials want when it comes to travel? Valentino Danchev, founder and CEO of travel marketing firm Fidelis Marketing Group, says there are a few standout things:

1. Authenticity

Millennials prefer authentic experiences over perfectly curated, manicured ones. According to Danchev, Millennials want “boutique travel experiences that will transform them from the inside out.”

In other words, they don’t just want to hang out all day by the pool. They want transformational travel–the chance to learn, grow, and explore. They like experiencing local culture in as real a way as possible, so facilitate ways they can do that. Prioritize interactive experiences over passive ones–for example, a small, hands-on cooking class with a local person instead of a day trip to the most famous museum in town.

Don’t be shy about protecting the environment, either. Millennials are the most environmentally-conscious generation in recent history–a full 73 percent are willing to spend more on sustainable goods (as opposed to 66 percent of non-Millennials).

So be green, and then don’t keep it a secret. Make it part of your marketing. Fidelis’s own Grand Luxxe resorts in Mexico, for example, have received a Distinction “S” recognition for environmental sustainability from UNWTO, EarthCheck, and the Rainforest Alliance.

2. Creativity

When looking at what to highlight, don’t focus solely on your amenities. Yes, of course you want to show off your beautiful pool–but be creative in the activities you offer and show people enjoying, because those will often be equally as important to Millennials.

Danchev suggests courses or other immersive activities in fields like art, fitness, or entertainment. Think a craft beer-making workshop in Europe; a wine-and-painting night on the roof of your hotel where guests get to meet one another; a yoga class on standup paddleboards. You could also liaise with a local volunteer site to give travelers the chance to volunteer for a half- or full-day (being on a build site for Habitat for Humanity, for example). 

3. Connection

If I have a question for a company, I’d much rather ask them via their latest Instagram post than scour their site for contact info. I myself used to be the social media coordinator for a large company and know that not only can social media be an efficient way to get ahold of someone, but I’m probably going to reach someone like me, which is appealing.

According to Danchev, you must have a high-quality website if you want to compete for the trillions of travel dollars up for grabs, and you want to back it up with high-quality social media. Statistics back up his recommendation: 62 percent of Millennials are more likely to be loyal to a brand with an interactive social media presence.

If you don’t have a social media presence, consider having a chat feature on your website to field questions. You’d be surprised at how many more interactions you’ll get that way than waiting for Millennials to email or call you.

In the end, generational distinctions like Millennials and GenX are arbitrary. Remember that people are people, and people love to travel. Remember to enjoy the journey yourself, and that will come across in your marketing.

“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

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Sentiment Speaks: These 'Facts' About The Market Will Continue To Get You Whipsawed
November 26, 2018 12:00 am|Comments (0)

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Apple’s Market Cap Closes Below $1 Trillion, Adding New Fuel to the Tech Selloff
November 6, 2018 12:00 am|Comments (0)

There seems to be some mysterious force that keeps stocks from holding on to trillion-dollar market caps. Only three months after Apple made history by becoming the first U.S. stock ever to be worth $ 1 trillion, the stock closed Monday below that milestone level.

Apple’s stock first surpassed the $ 1 trillion mark on Aug. 2 and has held above that level since then. According to Nasdaq, Apple has 4.83 billion shares outstanding. On Monday, Apple’s stock closed at $ 201.59 a share, 2.9% below its official closing price last week and low enough to give Apple a net value of $ 974.5 billion.

Apple made stock history by becoming the first U.S. company and the second company overall (after China’s Petrochina) to attain a market value of $ 1 trillion. Amazon briefly joined Apple into that elite club but has since lost more than 20% of its value.

Amazon’s market value rose above the $ 1 trillion level on Sept. 4, then dropped back below the following day. Since then, Amazon has continued to fall in part on concerns about a slower holiday season this year.

Petrochina, the first global member of the trillion-dollar club, reached that level on its first day of trading after its 2007 IPO. But that peak coincided with a Chinese stock-market bubble, and PetroChina’s shares would lose $ 800 billion in value over the next 10 years.

Apple’s stock began declining last Thursday, after the company warned investors that its holiday sales could come in below Wall Street forecasts. In the current quarter, Apple said its revenue would come in between $ 89 billion and $ 93 billion. Analysts had forecast revenue of $ 93 billion.

That may not be more than a speed bump for Apple as it pushes to sell more iPhones and other devices, along with a growing business in services, like Apple Music and the App Store, to help revenue and profit grow in coming years. Still, not long ago, the U.S. stock market had two trillion-dollar stars.

As of Monday’s close, it has none.

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SEC halts trading in two cryptocurrency products, citing market 'confusion'
September 10, 2018 12:00 am|Comments (0)

NEW YORK (Reuters) – The U.S. Securities and Exchange Commission said on Sunday it was immediately suspending trading in two investment products that track cryptocurrencies, citing confusion in the markets over whether the products are exchange-traded funds (ETFs).

FILE PHOTO – High-end graphic cards are installed in a cryptocurrency mining computer at a computer mall in Hong Kong, China January 29, 2018. REUTERS/Bobby Yip/File Photo

The SEC said in a statement that trading in Bitcoin Tracker One CXBTF.PQ CXBTF.PK and Ether Tracker One CETHF.PQ CETHF.PK will be halted in the United States until at least Sept. 20.

The products promise to track the price of the cryptocurrencies, less fees. They are both listed on a Nasdaq Inc (NDAQ.O) exchange in Stockholm, Sweden, but trade “over the counter” in transactions that occur off exchanges within the United States.

“It appears … that there is a lack of current, consistent and accurate information,” the SEC said in a notice posted on its website. “Application materials submitted to enable the offer and sale of these financial products in the United States, as well as certain trading websites, characterize them as ‘Exchange Traded Funds.’”

The issuer of Bitcoin Tracker One and Ether Tracker One, XBT Provider AB SE0010296574.ST and its parent company, did not immediately respond to emailed requests for comment. Nasdaq also did not immediately respond for comment.

The SEC has taken a strict stance against letting ETFs tracking bitcoin and other cryptocurrencies come to market.

But investment firms have been pushing other types of investments that attempt to make it as easy to trade cryptocurrencies as a regular stock.

Those products are sometimes called ETFs, but that term generally refers to a different and often more stringently regulated product. Some industry experts, including the largest ETF provider BlackRock Inc (BLK.N), have called for regulators to standardize the terms used to describe ETFs and other kinds of investment products.

Virtual currency, including bitcoin and ether, can be used to move money around the world quickly and with relative anonymity, without the need for a central authority, such as a bank or government. A fund holding the currency could attract more investors and push its price higher.

Reporting by Trevor Hunnicutt; Editing by Peter Cooney and Will Dunham

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Apple breaks Q3 records, while losing market share to Huawei
August 1, 2018 12:00 pm|Comments (0)

Apple has reported record third-quarter revenues of $ 53bn, driven by sales of iPhones and wearable devices.

Its iPhone sales grew by 20% in the quarter, while services revenue increased to $ 9.6bn.

Apple said revenue in its wearables product line, which includes the Apple Watch, Air Pods and Beats, had grown to $ 10bn over the past four quarters.

The company said Apple Pay was now available in 24 markets, supported by 4,900 bank partners, while its services segment, which includes digital content and services, AppleCare, Apple Pay, licensing and other services, reported revenue of $ 9.6bn, up 31% compared with the third quarter of 2017.

“Our Q3 results were driven by continued strong sales of iPhone, services and wearables, and we are very excited about the products and services in our pipeline,” said Apple CEO Tim Cook.

In a transcript of the earnings call posted on the Seeking Alpha financial blogging site, Cook claimed that the Apple App Store for IoS apps was more profitable for app developers than Google’s Android Play store. The Apple App Store, which launched a decade ago with the company’s first iPhone, has earned developers $ 100bn, he claimed.

When asked about how frequently existing customers were replacing their iPhones, especially given that cheap iPhone batteries are now readily available, Cook admitted some replacement cycles were lengthening.

“The major catalyst for that was probably the subsidy plans becoming a much smaller percentage of total sales around the world than they were at one time, so some are lengthening. But I think for us, the thing that we always have to do is come out with a really great innovative product, and I think iPhone X shows that when you deliver a great innovative product, there are enough people who would like that and it can be a really good business, so that’s how to look at that.”

Development efforts to enhance user experience

One of the areas Cook discussed during the earnings call was how Apple was working to make application development on MacOS more closely aligned with iOS, to stimulate application compatibility and support a similar user experience across Macs, iPads and iPhones.

“We want to empower our developers to bring their innovative apps from the iOS ecosystem to the Mac with minimal effort,” he said. “Though iOS and MacOS are different, they’ve shared common foundations from the very beginning, so we’ve taken key frameworks from iOS and adapted them to specific Mac behaviours like using a mouse or trackpad, resizing windows, copy and paste, and drag and drop.”

Cook also highlighted some of Apple’s development efforts to speed up the coding of machine learning (ML) and augmented reality (AR) applications.

“Developers will be able to build even more intelligent apps with just a few lines of code using the power of machine learning with Core ML 2 and Create ML,” he said.

Cook also introduced the third release of its ARKit augmented reality coding framework.

“We believe AR can enable profound experiences. With ARKit 2, iOS 12 will provide an even more powerful platform to make dynamic AR apps, integrating shared and persistent AR experiences, object detection and image tracking,” he said.

Apple introduces third iteration of its augmented reality coding framework, ARKit

Cook claimed Apple was unlikely to be affected by the US trade tariffs on steel and aluminium being put in place by the Trump administration and the risk of a trade war, but he said the company was assessing the potential impact of another proposed tariff.

“The fourth tariff, which includes goods valued at $ 200bn, also focuses on goods that are imported from China. We’re evaluating that one. It’s a tedious process, because you not only have to analyse the revenue products, but you also have to analyse the purchases you’re making through other companies that are not related to revenue,” he said.

Losing market share to Huawei

Although Apple posted a record quarter, analyst Canalys said Apple had dropped to third place in terms of market share. The second largest smartphone maker is now Huawei, while Samsung is the market leader.

Mo Jia, a Canalys analyst based in Shanghai, said Huawei’s strategy had evolved significantly over the past six months. It shipped seven million of its latest flagship products – the P20 and P20 Pro.

“Huawei has accelerated its adoption of new technologies this year, focusing on AI [artificial intelligence] with its NPU chipsets and on imaging with its triple-camera setup,” said Jia. “Its efforts have paid off. The P20 and P20 Pro sold faster than their predecessors in their launch quarter. Outside of China, the P20 and P20 Pro more than doubled the shipments of the P10 and P10 Plus.”

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Facebook’s Stock Just Took a Massive Hit, Wiping Off As Much As $145 Billion in Market Cap
July 26, 2018 12:00 am|Comments (0)

Facebook’s problems have reached a boiling point. After months of questions and, often reluctant, disclosures about massive information leaks and about how it handles false information on its site seen by hundreds of millions of people, disappointing user growth caused the social network’s stock to plummet in after-hours trading on Wednesday, shedding over $ 145 billion in market cap.

Investors’ alarm was likely triggered by a failure in growth in its most important markets, the combined U.S. and Canada segment and Europe. U.S. and Canadian traffic was flat from the previous quarter, while Europe shed 3 million average daily users quarter over quarter, down to 279 million.

U.S. and Canadian Facebook visitors provided an average revenue per user (ARPU) in the latest quarter of $ 25.91, the vast majority from advertising, while the ARPU of Europeans was $ 8.76, according to figures provided by Facebook. Other markets offer much less value: Asia-Pacific users rack up just $ 2.61 in revenue, and the rest of the world lumped together, a mere $ 1.91.

The drop in European visitors was potentially due to the continuous revelations highlighted there about Facebook’s breaches and weaknesses, and the implementation of the European Union and related entities’ General Data Protection Regulation (GDPR) in late May. The GDPR requires more disclosure and opting in to many tracking and ad-related behaviors that aren’t related to the core function of a website.

While the company saw revenue up 42% year-over-year to $ 13.2 billion in its second quarter, that was short of what Wall Street expected. Net income was similarly up, to $ 5.1 billion from $ 3.9 billion the year-ago quarter, but that didn’t assuage investors and institutions. The after-hours plunge came despite Facebook also beating a consensus estimate of earnings per share of $ 1.72 by two cents.

This slowing growth in valuable markets may have provided the jitters that led investors to significant after-hours profit taking. The company had a nearly unbroken steady climb in its stock price since mid-2014, with a blip shedding 15% in a matter of days in March when revelations about alleged data misuse by Cambridge Analytica emerged. Facebook stock recovered gradually, and was up 29% in the last year and 21% in 2018 through the close of regular trading today, rising to a new high of 217.50, before the after-hours tumble. Nearly the last year’s gains have now been lost.

Facebook has no end in sight for scrutiny and oversight, with regulators, prosecutors, and other public and private parties in multiple countries examining the company’s actions, those of nation states allegedly manipulating news and advertising, and that of firms like Cambridge Analytica, which obtained massive amounts of information that many Facebook users likely considered private.

Yesterday, BuzzFeed published a memo by chief security officer Alex Stamos written to staff in March after the initial Cambridge Analytica stories broke in which he urged the company to pick sides on important issues. Stamos reportedly still plans to leave the company next month, following a reorganization that the New York Times said earlier this year took away 98% of the group he managed. Today, Facebook’s chief legal officer announced he’s departing at the end of this year for family reasons.

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Surviving The Bear Market
July 15, 2018 6:50 am|Comments (0)

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Fingerprint Cards announces new cost cuts amid weak market, price pressure
June 4, 2018 6:00 am|Comments (0)

STOCKHOLM (Reuters) – Swedish biometrics firm Fingerprint Cards on Monday announced a new round of big cost cuts on the back of weak market conditions for capacitive sensors for smartphones and heavy price pressure.

The company said it expected the new cost cuts to yield savings of 350 million crowns ($ 39.8 million) on an annual basis, with full effect at the end of the fourth quarter.

Fingerprint Cards said it will cut around 179 staff, and the restructuring costs are seen at 65 million crowns, which will mainly be taken in the third quarter.

“We are continuing to adapt our operations to the fundamental and rapid change in business conditions, with the objective of returning to profitable growth,” Fingerprint Cards Chief Executive Christian Fredrikson said in a statement.

“The cost reduction measures we are communicating today are important in order to strengthen our competitiveness,” he added.

The company also said it would make an inventory write-down of around 336 million Swedish crowns and a 143 million crown write-off of capitalized research and development (R&D) projects.

During the first quarter of 2018, Fingerprint Cards implemented another cost reduction program, seen generating cost savings of 360 million crowns this year.

Fingerprint Cards’ shares are down 60 percent so far in 2018 year on the back of rapidly falling sales and earnings.

Reporting by Johannes Hellstrom

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Sentiment Speaks: The Stock Market Is Going To Crash
May 6, 2018 6:01 pm|Comments (0)

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SAP, gaining market share, raises outlook
April 24, 2018 6:00 am|Comments (0)

FRANKFURT/LONDON (Reuters) – Germany’s SAP (SAPG.DE) announced upbeat results in the seasonally tough first quarter, saying it was gaining ground on its main competitors Salesforce (CRM.N) and Oracle (ORCL.N) in the cloud and that its margin recovery was firmly on track.

SAP logo at SAP headquarters in Walldorf, Germany, January 24, 2017. REUTERS/Ralph Orlowski

SAP, Europe’s largest tech company by stock market valuation, also raised its sales and profits guidance for 2018 to take into account the $ 2.4 billion acquisition of U.S. sales software firm Callidus that was announced in January.

“We’re gaining share fast and we’re outpacing our toughest competitors pretty handily,” Chief Executive Bill McDermott told reporters on a conference call, calling the results strong at the top and bottom line.

SAP now expects total non-IFRS revenues at constant currencies this year of 24.8-25.3 billion euros ($ 30.28-$ 30.89 billion), representing growth of 5.5-7.5 percent, up from an earlier expectation of 5-7 percent growth.

Non-IFRS operating profits rose 14 percent in constant currency to 1.235 billion euros, compared to the average forecast of 1.19 billion euros in a Reuters poll of 15 analysts.

SAP headquarters in Walldorf, Germany, January 24, 2017. REUTERS/Ralph Orlowski

Cloud subscription and support revenues, SAP’s growth driver, grew by 18 percent to exceed 1 billion euros for the first time. At constant currencies they rose 31 percent, to which McDermott said: “Wow.”

Cloud growth accelerated outside the United States and grew faster than any of SAP’s major rivals, including Oracle, Salesforce and Workday (WDAY.O), he added SAP has faced currency headwinds due to the strong euro, and both the company and analysts focus on key metrics after adjustment for currency effects to get an underlying picture of performance.

Had SAP reported in U.S. dollars, like its competitors, the growth numbers would have turned out even better, said Chief Financial Officer Luca Mucic. Cloud subscriptions, for example, would have shown year-over-year growth in the first quarter of 37 percent in U.S. dollar terms, he said.

“We grew faster than every ‘best-of-breed’ cloud (competitor) out there,” McDermott said. “Faster than Workday, a lot faster than Salesforce, and a lot faster than Oracle.”

Mucic said that an expansion of 1.1 percentage points in operating margins in the first quarter boded well for SAP after a strong showing in the same quarter a year ago.

($ 1 = 0.8191 euros)

Reporting by Douglas Busvine and Eric Auchard; Editing by Tom Sims

Our Standards:The Thomson Reuters Trust Principles.

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