Tag Archives: Must

Facebook says users must accept targeted ads even under new EU law
April 18, 2018 6:00 am|Comments (0)

MENLO PARK, Calif. (Reuters) – Facebook Inc (FB.O) said on Tuesday it would continue requiring people to accept targeted ads as a condition of using its service, a stance that may help keep its business model largely intact despite a new European Union privacy law.

FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Facebook logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration/File Photo

The EU law, which takes effect next month, promises the biggest shakeup in online privacy since the birth of the internet. Companies face fines if they collect or use personal information without permission.

Facebook Deputy Chief Privacy Officer Rob Sherman said the social network would begin seeking Europeans’ permission this week for a variety of ways Facebook uses their data, but he said that opting out of targeted marketing altogether would not be possible.

“Facebook is an advertising-supported service,” Sherman said in a briefing with reporters at Facebook’s headquarters.

FILE PHOTO: Facebook CEO Mark Zuckerberg testifies before a House Energy and Commerce Committee hearing regarding the company’s use and protection of user data on Capitol Hill in Washington, DC, U.S., April 11, 2018. REUTERS/Aaron P. Bernstein/File Photo

Facebook users will be able to limit the kinds of data that advertisers use to target their pitches, he added, but “all ads on Facebook are targeted to some extent, and that’s true for offline advertising, as well.”

Facebook, the world’s largest social media network, will use what are known as “permission screens” – pages filled with text that require pressing a button to advance – to notify and obtain approval.

The screens will show up on the Facebook website and smartphone app in Europe this week and globally in the coming months, Sherman said.

The screens will not give Facebook users the option to hit “decline.” Instead, they will guide users to either “accept and continue” or “manage data setting,” according to copies the company showed reporters on Tuesday.

“People can choose to not be on Facebook if they want,” Sherman said.

Regulators, investors and privacy advocates are closely watching how Facebook plans to comply with the EU law, not only because Facebook has been embroiled in a privacy scandal but also because other companies may follow its lead in trying to limit the impact of opt-outs.

Last month, Facebook disclosed that the personal information of millions of users, mostly in the United States, had wrongly ended up in the hands of political consultancy Cambridge Analytica, leading to U.S. congressional hearings and worldwide scrutiny of Facebook’s commitment to privacy.

Facebook Chief Financial Officer David Wehner warned in February the company could see a drop-off in usage due to the EU law, known as the General Data Protection Regulation (GDPR).

Reporting by David Ingram; Editing by Greg Mitchell and Lisa Shumaker

Tech

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Every Fast-Growing Company Knows This…. The Customer Must Come First
September 30, 2017 10:35 pm|Comments (0)

How many times have you walked into a restaurant with plenty of free tables, only to have wait while a waiter busily cleared the dishes left behind by departed diners from another table? How many times have you gone up to a check-out counter ready to make a purchase and stood unhelped by a salesperson who was engrossed in reshelving inventory that others had not chosen to take home? How many times have you watched someone field a personal phone call instead of reaching out to a customer in her midst? Undoubtedly, the answer is countless. Why? Because many business owners have either never understood or somehow forgotten, the importance of putting the customer first. I have found that keeping this one idea–that of framing everything my company does in terms of the customer’s needs–at the heart of my business strategy has netted growth at every stage of my business. Here are some simple ways I do so.

Ask employees to handle customers before inventory. Regardless of how messy your shelves may look, how many tables are left uncleared, or how many items need to be restocked, all of those issues will be there long after your customer is gone. Help your customer first, and put every other task behind him in line. You don’t want to let your customer walk out the door empty-handed because you’re engaged in something other than seeing to his needs. You have his attention for as long as he is willing to give it to you, and that depends entirely on how important, valuable, and significant you make him feel.

Instruct staff that, when on the clock, their personal lives take a backseat to the customer’s experience. People seem to blur the lines of personal and professional more and more every day, and when they get caught up in their own interests, they forget everything else around them. Ask employees to put away their phones, table intra-staff conflicts, and silence any unnecessary chatter when customers are within eyesight and earshot. A customer should never be made to feel like a burden, an interruption, or downright uncomfortable when he is visiting your company and considering buying something.

Prioritize a customer who is ready to purchase over everything else. Deciding to purchase is a very emotional experience. It’s when a customer feels most vulnerable because he is about to hand over his money and he wants to know he is giving it to a company that deserves it. Take him in hand quickly, so he feels reassured that he is making the right decision. Whether this means accompanying him to the point of purchase, showing you are ready to take his order immediately, or just asking if he needs help, the important thing is to be alert, attentive, and accommodating.

Customers are precious. They walk through our doors fleetingly, unless we are prepared for their arrival, forthcoming with our help, and devoted to their needs. It is only by peaking their interest, earning their support, and winning their business that we can grow.

Tech

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VW’s Cheating Proves We Must Open Up the Internet of Things
December 9, 2015 10:55 am|Comments (0)

VW’s Cheating Proves We Must Open Up the Internet of Things

It’s been a rough year for code-embedded objects, from fraud to bankruptcy to connected things just not working.

The post VW’s Cheating Proves We Must Open Up the Internet of Things appeared first on WIRED.



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5 Things You Must Do To Keep Some Dirtbag From Renting Out Your Crib While You’re Away on Vacay
November 5, 2015 6:20 am|Comments (0)

While “John and Ed” were at Burning Man earlier this month, their paid house sitter (from TrustedHousesitters.com no less) listed their San Francisco pad on Airbnb. , this naturally prompts the question: what can I, as a person who leaves my home from time to time, do to prevent something similar, or worse, from happening to me? Here’s the answer.


Cloud Computing

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8 Things You Must Do When Your Flight Is Cancelled Or Delayed
November 4, 2015 3:50 am|Comments (0)

Cloud Computing

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