Tag Archives: Networks

From blue lipstick to Facebook Live, home shopping networks refine their pitch
August 15, 2018 12:00 pm|Comments (0)

WEST CHESTER, Pa. (Reuters) – The Home Shopping Network is getting an image makeover.

A studio set is seen at the QVC Studio Park in West Chester, Pennsylvania, U.S., June 4, 2018. Picture taken June 4, 2018. REUTERS/Brendan McDermid.

A U.S. television network where shoppers can buy everything from electronics to kitchen gadgets, the Home Shopping Network is overhauling its lineup to offer more beauty products while adding streamed video content to win over shoppers without cable TV.

A division of Qurate Retail Group, the network is facing growing competition from Amazon Inc. and Evine Live Inc for consumers like 24-year old Erin Bounds, who regard buying products through TV shows a relic of the past.

“Someone who is 24 doesn’t have the time nor desire to watch an hour-long show about a piece of jewelry or a vacuum when they can get an answer and the product quicker and probably cheaper on Amazon,” said Bounds, a resident of Ellicott City, Maryland.

For decades, the main difference to shoppers between HSN and Qurate’s other shopping network, QVC, typically came down to variations in branding and merchandise, with HSN selling more electronics. Qurate acquired HSN in late 2017 for $ 2.1 billion so the two shopping networks could join forces to better compete against Amazon and its home-shopping-style online video promotions.

Qurate executives told Reuters they now are culling HSN’s core merchandise offerings to eliminate many higher-priced electronics and some home goods, such as vacuum cleaners and blenders.

Host Sloane Glass sells beauty products during a Facebook live event at the QVC Studio Park in West Chester, Pennsylvania, U.S., June 4, 2018. Picture taken June 4, 2018. REUTERS/Brendan McDermid

Instead, they are adding more niche cosmetic and apparel brands to help draw some distinction with QVC. They are also pushing both QVC and HSN to pursue younger shoppers with click-to-buy links on Instagram and Facebook Live for items such as earrings, shoes and Vince Camuto jeans, in a bid to spark a rebound in demand.

Second-quarter revenue at HSN declined 12 percent to $ 473 million from $ 533 million a year later the company announced Wednesday. Stock in the company, which counts media mogul John Malone as one of its largest investors, is down about 8 percent year to date, compared with a 14 percent increase for the Nasdaq index, and 64 percent increase for Amazon.com year to date.

“You’re seeing the impact of them digesting a large organization that is clearly not growing if you look at the numbers,” said Ben Claremon, partner and research analyst at investment firm Cove Street Capital, one of Qurate’s shareholders.

“There’s just not the degree of demand for home shopping products, and the desire to spend hours of the day watching them diminishes as you go down in age,” he said.

BALANCING BLUE LIPSTICK WITH BRACELETS

The new strategy is aimed at creating more distinction with the two cable channels after the merger, according to Rob Robillard, the new VP of Beauty Integration at Qurate.

In beauty, for example, one of HSN’s top selling products is Too Faced “Unicorn Tears” blue lipstick, which sells for roughly $ 22. One of QVC’s best products is the Doll 10 Nude lipstick with a price tag of around $ 25, noted Robillard.

Slideshow (20 Images)

“We were sort of hoping there would be this real big difference between HSN and QVC,” he said. “But the two are actually very similar.”

Qurate will partner with Robin Burns-McNeill, chairman of Batallure Beauty, a company specializing in brand strategy, product and package development, sourcing and manufacturing in the fragrance, cosmetics and skincare categories, to create a collection of proprietary beauty brands, the company told Reuters exclusively.

The first manufactured beauty products from this partnership are slated to launch in fall 2019 on QVC.com, and, if all goes well, the company said they would likely tap on Burns-McNeill’s shoulder to create proprietary brands for HSN as well.

They have a tall order. Amazon is the top online destination for beauty and the fifth-most-popular retailer for skincare and cosmetics, according to Coresight Research, behind leaders Walmart, CVS Health, Target Corp and Walgreens. QVC and HSN do not rank on the list.

In March 2016, Amazon launched “Style Code Live,” a daily live fashion show which has since gone off-air.

This June, Amazon unveiled Prime Wardrobe in the United States, allowing Prime members to try on clothing, shoes, and accessories before purchase. Customers have up to seven days to try their clothes on at home, and are charged only for those items they choose to keep.

Celebrity-driven shows and videos on QVC still have their upside, according to vendors such as Xcel Brands Inc Chief Executive Robert D’Loren. A QVC apparel vendor for more than six years, D’Loren cites on-air appearances of fashion designer and QVC host Isaac Mizrahi – D’Loren’s largest, most successful brand on QVC – as strategic advantage for the home shopping network.

D’Loren thinks Qurate, which currently accounts for 60 percent of Xcel’s brand volume, is well-positioned to take on competitors Amazon.com and video retailer Evine, and that it’s “only a matter of time” before millennials like Bounds give Qurate’s QVC and HSN a shot.

“There is something to tuning in, watching, having product fully demonstrated to you that is unique and has great value, and I haven’t seen that anywhere else in the market,” he said.

Editing by Vanessa O’Connell and Edward Tobin

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Nikesh Arora to Become CEO of Palo Alto Networks: ‘I Really Wanted to Be an Operator’
June 2, 2018 6:00 am|Comments (0)

Nikesh Arora, a Silicon Valley fixture who helped build Google and then did a brief and tumultuous stint as president of Masayoshi Son’s Softbank, has finally landed his CEO job. Arora will become head of Palo Alto Networks on June 6, replacing Mark McLaughlin.

Arora told Fortune in an interview Friday that after the SoftBank experience, “I went through the process of thinking about what I would do next, and I really wanted to be an operator. I wanted it to be at a growth company in a growth business… And I wanted to make sure it was the right company with the right team. The more time I spent with Mark and the team [at Palo Alto Networks], the more I got excited. It’s a great culture, a fast growth company, and the opportunity is to continue to work with the team and scale and expand.”

Arora has no direct experience in cybersecurity. But Palo Alto Networks has been thriving recently, with nearly $ 2 billion in revenue last year, and a 90% surge in its stock price. While it is an increasingly competitive business, “They have been winning against all the players in the marketplace,” Arora said.

McLaughlin will remain at the company as vice chairman. He said he wanted to step down as CEO in part to spend more time with his family, which includes two adult daughters and an eight-year-old son. McLaughlin will have an operational role as an advocate for customers and an interface with government. He added that he will continue his work with the federal government on a cybersecurity “moonshot.”

“You’ll be hearing more about that this summer,” McLaughlin said.

While at SoftBank in 2015, Arora paid a visit to Fortune’s annual Brainstorm Tech conference in Aspen. Watch his interview with executive editor Adam Lashinsky here.

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Minimal Style Cloud Computing, Networks Structure, Telecommunications Concept Design …
May 5, 2017 8:15 am|Comments (0)

Minimal Style Cloud Computing, Networks Structure, Telecommunications Concept Design, Network Connections, Transparent Geometric Wireframe …


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India’s Reliance Jio Is Blazing a Trail to All-IP Mobile Networks
April 6, 2017 2:45 am|Comments (0)

Fast-growing Indian mobile operator Reliance Jio may offer a glimpse of where all mobile networks are going eventually, to packet-based Internet Protocol infrastructure.

At Mobile World Congress, the world’s largest gathering of the mobile industry, Reliance Jio stands out by having none of the specialized 2G and 3G infrastructure that long distinguished cellular carriers.

Almost all mobile operators still have circuit-switched network gear in addition to IP systems. It came along with the 2G and 3G networks the carriers used before adopting LTE. Most are likely to keep older networks running for years, though some are moving faster than others to clear the decks.

To read this article in full or to leave a comment, please click here

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Stratosphere Networks Honored with 2016 Channel Partners 360⁰ Award
March 17, 2016 4:10 am|Comments (0)

Stratosphere Networks has been selected as a winner of the 2016 Channel Partners 360⁰ Business Value Awards by Channel Partners Magazine.

(PRWeb March 16, 2016)

Read the full story at http://www.prweb.com/releases/2016/03/prweb13251767.htm


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RISC Networks Finds That IT Teams Require More Effective Data than…
January 13, 2016 4:50 am|Comments (0)

Leader in Cloud and Data Center Analytics to demonstrate new Application Centric Visualization technology at AWS re:Invent 2015 in Las Vegas from October 6 – 9, 2015

(PRWeb September 24, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12979745.htm


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RISC Networks Finds That IT Teams Require More Effective Data than…
January 10, 2016 11:50 pm|Comments (0)

Leader in Cloud and Data Center Analytics to demonstrate new Application Centric Visualization technology at AWS re:Invent 2015 in Las Vegas from October 6 – 9, 2015

(PRWeb September 24, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12979745.htm

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RISC Networks Finds That IT Teams Require More Effective Data than…
September 30, 2015 11:15 pm|Comments (0)

Leader in Cloud and Data Center Analytics to demonstrate new Application Centric Visualization technology at AWS re:Invent 2015 in Las Vegas from October 6 – 9, 2015

(PRWeb September 24, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12979745.htm

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