Tag Archives: People
The most powerful threat to greatness isn’t evil. It’s mediocrity.
Of all the colorful ways to articulate that truth, one of the best is what Elon Musk told Chris Anderson of Wired magazine, back in 2012.
They were talking about Musk’s space exploration company, SpaceX, which grew out of Musk’s “crazy idea to spur the national will” to travel to Mars–by first sending a private rocket to the red planet.
He tried to to slash the cost of his quixotic dream by buying Cold War Russian missiles to turn into interplanetary rockets. While negotiating that deal, he realized that it wasn’t lack of “national will” that held the U.S. back from exploring space.
Instead, it was a lack of affordable technology–and the high cost, he told Anderson, was the result of some “pretty silly things” in the aerospace industry, like using legacy rocket technology from the 1960s.
Anderson: I’ve heard that the attitude is essentially that you can’t fly a component that hasn’t already flown.
Musk: Right, which is obviously a catch-22, right? There should be a Groucho Marx joke about that. So, yeah, there’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.
That’s the quote that I liked so much, especially those last six words: a “bias against risk,” because everyone is “trying to optimize their ass-covering.”
It’s funny–but also poignant. And, of course, it applies to a lot more than space exploration.
It applies to the vast majority of successful companies that get stuck producing legacy products–because they can’t risk that innovation might upset their own profit models.
It applies to the service providers that make a mockery of the word “service” (say for example, big airlines and utility companies)–because cost-cutting with crappy service maximizes shareholder value.
It applies also to temptations in our personal lives, and in the lives of those around us.
Think of the colleagues you know who hold onto uninspiring jobs for fear of going after the careers or entrepreneurial dreams they really want.
Or think of the friend you might have (I think most of us do), who stays in a lousy relationship because he or she is more afraid of being alone than of living with less than they deserve.
We’re all a little bit afraid of risk. Yet, each day represents a new chance and a new beginning. At the start of the year, that sense is especially acute.
And sometimes we need a little inspiration to take the leap.
Whatever is the thing you’re afraid of trying–a new business, a new adventure, a new relationship–maybe now is the time to give it a try.
Cast aside your risk aversion. Be uncomfortable for a while as you try something new. Accept the chance that you’ll fail.
Don’t optimize your ass-covering. Instead, optimize your opportunities. And find your own mission to Mars.
In 2018, the importance of being found online is key. It’s how most people search for, well, anything. That’s step one. After you’re found, you want to hold the attention of your potential customer or client. With everything online today, that’s not easy.
It’s no secret online video is engaging and growing in popularity. That’s the reason more and more people are turning to YouTube to spread their message – whatever it may be. According to FortuneLords.com, almost 5 billion videos are watched on Youtube every single day.
Focus on SEO
Yes, YouTube is a search engine, just like Google. It’s owned by Google, so the strategies are the same.
“If you can get the video to rank in Google, then a lot of the searches that are being performed on YouTube will click on your video in the results. Then, YouTube will judge your video based on how people interact with it. User engagement is the most important YouTube ranking signal, said Christoph Seitz, the CEO of CFR Rinkens.
Time your video
When you’re creating your video, try to make it at least five minutes long.
“Similar to text-based articles, longer videos rank higher. They consistently outperform shorter videos on YouTube and Google, said Dan Roberge President of Maintenance Care.
Remember, the length of time people are engaged plays into how high you rank on the platform.
Team up with other YouTubers
In order to stand out by using video online, utilize a recognizable influencer whose audience aligns with your target demographic.
This is something I did with YouTuber Sunny Lenarduzzi a few months ago. Because we both share the same audience and work to help them achieve the same goal by doing different things, it was a great fit.
Many marketers believe influencer marketing helps them raise brand awareness on social media.
Use other platforms to drive people to YouTube
In 2018, many people will not want to waste time. They simply want to get the information they need that they catch on their social feed.
“What organizations are doing to stand out is posting fun, informed content on YouTube, then distributing soundbites of that video through social media,” said Vijay Koduri, the Co-Founder of HashCut.
Koduri suggests teasing them with a five-second soundbite on Facebook, Instagram, Twitter, or over email and drive them to your YouTube channel to see more.
Michael Freeby, a model and photographer who has randomly amassed nearly half a million views on YouTube said, “Don’t try too hard. Always be yourself and stay the best representation of your brand.”
That doesn’t mean don’t create high-quality content that people will go out of their way to enjoy. You should do that, but remember your brand’s core message. Make the content less about yourself, and more about presenting something of value for your audience.
Marcellus has lived on the streets of Philadelphia for more than four years, and he wants you to know that being homeless isn’t easy.
“It’s, like, waking up hungry. Going to sleep hungry,” he says in a new video, as he fiddles with a small piece of blue plastic in his hands. “But this right here — this got me some food. This got me clothes. This got me a shower and all that.”
It’s not just any piece of plastic. Marcellus is holding a Bluetooth-connected beacon — a small component of an app called StreetChange that could transform how passersby help curb homelessness in their cities.
Hearing you loud and clear, Jake Gyllenhaal. Loud and clear.
Y Cominator’s President believes that Trump’s executive order ‘is not something that just affects Muslims.’
Love it or hate it, Silicon Valley continues to be the home of innovation and insanity. Elon Musk, Temple Grandin et al. tell us why.
First up, Telegram is pushing the upper limit of groups from 1,000 people to 5,000 people — this comes just four months after the company increased the limit from 200 people to create the thousand-strong so-called “supergroups.” These groups are distinct from normal groups — once your group reaches 200 people you can now elect to upgrade it to supergroup status which optimizes it for larger communities of people. For example, new members will be able to see the whole message history when they join, and when someone deletes a message it will be deleted for everyone in the group. Also, because supergroups can be particularly large, notifications are muted by default to prevent your phone from buzzing itself into oblivion.
Above: Telegram Public
In addition to larger groups, Telegram now lets users push supergroups to the public using a shareable short link, meaning anybody can view the group’s conversation history — but they’ll need to join before they can post messages. Group admins will also be given extra controls to thwart spammers, including blocking and reporting tools. Public groups are already live in Europe and the U.S., and will be rolling out gradually to other countries, though interestingly Telegram said that “several countries in Asia” don’t yet have the feature due to a history of “significant spam activity.”
Elsewhere, Supergroup admins can also now pin important news to the top of a chat, meaning everyone who joins for the first time or opens the app after some time away, will see the message. This is similar to features in other messaging apps and social networks, such as Twitter which lets you pin a tweet to the top of your timeline.
Founded in 2013 by Pavel Durov (creator of Russian social networking giant VK) and his brother Nikolai, Telegram has emerged as a major player in the increasingly competitive chat app realm. This is in part due to the company’s focus on encryption, while the app also offers a secret chat feature that makes it easy to delete messages or schedule a time for them to self-destruct.
A few weeks back, Telegram announced it had passed 100 million monthly active users (MAUs), representing a 60 percent rise in just nine months. While this is still some way off its competition, with the likes of Facebook Messenger and WhatsApp which claim almost two billion MAUs between them, it’s still a sizable entourage of users. And by focusing on building not only the size of the groups but also the visibility, the company’s hoping it can maintain its recent growth spurt.
The thing about South by Southwest is that it’s huge. Like, mind-bogglingly huge. And, despite all of the best research and top-notch planning, it’s just impossible to be in the thick of the action all the time. As the festival goes into full swing Friday, SXSW’s Director of Tech, Scott Wilcox, says that there’s plenty to look forward to.
“This year we expect to produce 6,000 events at 600 distinct locations when you add it all up. A big part of what makes South by Southwest special,” he told TNW.
But there are ways to take advantage of SXSW and make sure you get the best of what this year has to offer. You might not get to see everything, but you’ll be able to employ a strategy that maximizes your time.
Alongside tools that SXSW provides to help festival-goers best take advantage of that daunting schedule, there is also an updated mobile guide, SXSW GO, for Apple and Android, developed by Eventbase. Wilcox and Eventbase co-founder Jeff Sinclair agreed that the app’s most important change is it’s new real-time recommendations based on location (thanks to the positioning of thousands of iBeacons around the SXSW limits) and social traction.
“This year, we’re taking it to a whole new level, extending attendee matching to session matches,” Sinclair adds. “We have an algorithm that will bring personalized recommendations to users that make sense.”
Of course, they also agree there are landmark trends this year that are must-sees. Wilcox says that he’s most excited for this year’s long look into civic tech, bookended by talks from both President Barack Obama and First Lady Michelle Obama. He’s also particularly excited about the emergence of health tech. For Sinclair, he’s all about VR and AR, which consume a large portion of the Interactive “future tech” track and are just emerging as consumer technologies.
But don’t get too married to your schedule.
“The key to having a great SXSW is to build your schedule, plan, connect with people in advance, and sort of wing it, too,” Wilcox says. “You have to see who you meet, or what SXSW recommends.”
Sinclair says that the recommendation engine found within the app is designed to create the serendipity normally experienced when you’re at the event. You won’t be stuck with looking at the same 5 panels or events the whole day.
“Your recommendations change throughout the day, and that’s part of going with the flow,” Sinclair added. “You’ll have a better event experience when you try to do new things as well as the staples you try to plan ahead for.”
So, you know, don’t sweat it so much.
“Going with the flow of it, you get the most out of it,” Sinclair said. “I’ve given up trying to plan years ago.”
We finally have a workable virtual-reality platform, but plenty of obstacles are between us and a Star Trek-style holodeck.
If you reach out to touch a table, you’ll feel the molecules of that piece of furniture push against your hand. Do the same thing in virtual reality, and you’ll feel nothing. This is a problem — and it’s one of the few that Oculus VR says it has no idea how to solve.
The company held a keynote address as part of its annual Oculus Connect developers conference today, and it put on something of a parade of its top talent. Business-development leader Anna Sweet, Oculus founder Palmer Luckey, and even Facebook founder Mark Zuckerberg all took the stage. But one of the more interesting points came when Oculus chef scientist Michael Abrash gave an in-depth speech about everything the company needs to do to go from where VR is today to where it should get to in the future.
Abrash talked about improving the visuals with a wider field of view. He talked about providing 3D audio. He even speculated about creating a chemical-based way to deliver various smells to Rift users.
For every problem, he posed a solution that is either possible today or one that the company sees a way to work to in the future. Well, he did that for every problem except one.
Abrash pointed out that no one is even working on a technology that will make it feel like your hand is touching a table where no table exists.
This is something I asked Palmer Luckey about in a conversation we had a few months ago. He told me — and Abrash’s talk today reiterates this point — that the company wants to solve every aspect of VR. He essentially wants Oculus working on a way to fool every one of your senses. When I asked him about touching an object and feeling like it exists, that led us to the aforementioned Star Trek holodecks. That sci-fi technology manifests protons that it can give mass to. When I posed that idea to Luckey as a joke, I was surprised that he had already considered the idea.
“Photons are a dead-end,” said Luckey then.
So while Oculus doesn’t know what will work to make objects feel real in VR, it has already scratched one idea off the list.
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SAN FRANCISCO — Hewlett-Packard is preparing to shed up to another 30,000 jobs as the Silicon Valley pioneer launches into a new era in the same cost-cutting mode that has marred much of its recent history.
The purge announced Tuesday will occur within the newly formed Hewlett Packard Enterprise, a bundle of technology divisions focused on software, consulting and data analysis that is splitting off from the company’s personal computer and printing operations.
The spinoff is scheduled to be completed by the end of next month, dooming 25,000 to 30,000 jobs within HP Enterprise. The target means 10 to 12% of the 252,000 workers joining HP Enterprise will lose their jobs as part of the company’s effort to reduce its expenses by $ 2 billion annually. Read more…