Tag Archives: Reach
In 2018, the importance of being found online is key. It’s how most people search for, well, anything. That’s step one. After you’re found, you want to hold the attention of your potential customer or client. With everything online today, that’s not easy.
It’s no secret online video is engaging and growing in popularity. That’s the reason more and more people are turning to YouTube to spread their message – whatever it may be. According to FortuneLords.com, almost 5 billion videos are watched on Youtube every single day.
Focus on SEO
Yes, YouTube is a search engine, just like Google. It’s owned by Google, so the strategies are the same.
“If you can get the video to rank in Google, then a lot of the searches that are being performed on YouTube will click on your video in the results. Then, YouTube will judge your video based on how people interact with it. User engagement is the most important YouTube ranking signal, said Christoph Seitz, the CEO of CFR Rinkens.
Time your video
When you’re creating your video, try to make it at least five minutes long.
“Similar to text-based articles, longer videos rank higher. They consistently outperform shorter videos on YouTube and Google, said Dan Roberge President of Maintenance Care.
Remember, the length of time people are engaged plays into how high you rank on the platform.
Team up with other YouTubers
In order to stand out by using video online, utilize a recognizable influencer whose audience aligns with your target demographic.
This is something I did with YouTuber Sunny Lenarduzzi a few months ago. Because we both share the same audience and work to help them achieve the same goal by doing different things, it was a great fit.
Many marketers believe influencer marketing helps them raise brand awareness on social media.
Use other platforms to drive people to YouTube
In 2018, many people will not want to waste time. They simply want to get the information they need that they catch on their social feed.
“What organizations are doing to stand out is posting fun, informed content on YouTube, then distributing soundbites of that video through social media,” said Vijay Koduri, the Co-Founder of HashCut.
Koduri suggests teasing them with a five-second soundbite on Facebook, Instagram, Twitter, or over email and drive them to your YouTube channel to see more.
Michael Freeby, a model and photographer who has randomly amassed nearly half a million views on YouTube said, “Don’t try too hard. Always be yourself and stay the best representation of your brand.”
That doesn’t mean don’t create high-quality content that people will go out of their way to enjoy. You should do that, but remember your brand’s core message. Make the content less about yourself, and more about presenting something of value for your audience.
Your passwords are a first line of defense against many internet ills, but few people actually treat them that way: Whether it’s leaning on lazy Star Wars references or repeating across all of your accounts—or both—everyone is guilty of multiple password sins. But while they’re an imperfect security solution to begin with, putting in your best effort will provide an immediate security boost.
Don’t think of the following tips as suggestions. Think of them as essentials, as important to your daily life as brushing your teeth or eating your vegetables. (Also, eat more vegetables.)
1. Use a password manager. A good password manager, like 1Password or LastPass, creates strong, unique passwords for all of your accounts. That means that if one of your passwords does get caught up in a data breach, criminals won’t have the keys to the rest of your online services. The best ones sync across desktop and mobile, and have autocomplete powers. Now, rather than having to memorize dozens of meticulously crafted passwords, you just have to remember one master key. How do you make it as robust as possible? Read on.
2. Go long. Despite what all those prompts for unique characters and uppercase letters might have you believe, length matters more than complexity. Once you get into the 12-15 character range, it becomes way harder for a hacker to brute force, much less guess, your password. One caveat: Don’t just string together pop culture references or use simple patterns. Mix it up! Live a little! A quick for instance: “g0be@r$ ” does you way less favors than “chitown banana skinnydip.”
3. Keep ’em separated. If and when you do deploy those special characters—which, if you opt against a password manager, lots of input fields will force you to—try not to bunch them all together at the beginning or end. That’s what everyone else does, which means that’s what bad guys are looking for. Instead, space them out throughout your password to make the guesswork extra tricky.
4. Don’t change a thing. You know how your corporate IT manager keeps making you change your password every three months? Your corporate IT manager is wrong. The less often you change your password, the less likely you are to forget it, or to fall into patterns—like just changing a number at the end each time—that make them easier to crack.
5. Single-serve only. If you’re on the password manager train, you’re already all over this. But if you can’t be bothered, at the very least make sure that you don’t reuse passwords across different accounts. If you do, a retailer breach you have no control over could end up costing your banking password. See for yourself: The website Have I Been Pwned has nearly 5 billion compromised accounts on file—if yours is one of them, there’s a chance your favorite password might already be toast.
6. Don’t trust your browser. A convenient shortcut to remembering all those passwords, or getting a paid password manager account, is letting your browser remember them for you. You’ve seen the option yourself. You probably even use it on at least one site. Don’t! The option is convenient, but the underpinning security is often undocumented, and it doesn’t require that your password actually be, you know, good. If you need a free and easy option, go with a password manager like Dashlane instead of trusting everything to Chrome.
7. Add two-factor too. Hate to say it, but these days not even a password is enough. Many of the services you use today—social networks, banks, Google, and so on—offer an added layer of protection. It can come in the form of a code sent to your phone via SMS, or if you want to step it up, through software solutions like Google Authenticator or hardware like a YubiKey. SMS should be enough for most people; just know that like many entry level security precautions, it’s not perfect.
Activist? Journalist? Politician? Consider Yourself a Target: Start by encrypting everything, sign up for Google Advanced Protection, take a tour of Tor, and deploy physical measures to increase your digital security.
If you’ve ever donated to a charity through PayPal’s fundraising platform, be warned: A lawsuit filed yesterday alleges that money given through Paypal’s Giving Fund may never actually reach the intended recipients.