Tag Archives: Risks

In 6 Words, Elon Musk Explained Why So Many People Are Afraid to Take Risks and Achieve Greatness
January 3, 2018 6:00 am|Comments (0)

This series examines the stories behind some of the best inspiring quotes of all time. Check out the full list: the best inspirational quotes for 2018.

The most powerful threat to greatness isn’t evil. It’s mediocrity.

Of all the colorful ways to articulate that truth, one of the best is what Elon Musk told Chris Anderson of Wired magazine, back in 2012.

They were talking about Musk’s space exploration company, SpaceX, which grew out of Musk’s “crazy idea to spur the national will” to travel to Mars–by first sending a private rocket to the red planet.

He tried to to slash the cost of his quixotic dream by buying Cold War Russian missiles to turn into interplanetary rockets. While negotiating that deal, he realized that it wasn’t lack of “national will” that held the U.S. back from exploring space.

Instead, it was a lack of affordable technology–and the high cost, he told Anderson, was the result of some “pretty silly things” in the aerospace industry, like using legacy rocket technology from the 1960s. 

Anderson: I’ve heard that the attitude is essentially that you can’t fly a component that hasn’t already flown.

Musk: Right, which is obviously a catch-22, right? There should be a Groucho Marx joke about that. So, yeah, there’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

That’s the quote that I liked so much, especially those last six words: a “bias against risk,” because everyone is “trying to optimize their ass-covering.”

It’s funny–but also poignant. And, of course, it applies to a lot more than space exploration.

It applies to the vast majority of successful companies that get stuck producing legacy products–because they can’t risk that innovation might upset their own profit models.

It applies to the service providers that make a mockery of the word “service” (say for example, big airlines and utility companies)–because cost-cutting with crappy service maximizes shareholder value.

It applies also to temptations in our personal lives, and in the lives of those around us.

Think of the colleagues you know who hold onto uninspiring jobs for fear of going after the careers or entrepreneurial dreams they really want.

Or think of the friend you might have (I think most of us do), who stays in a lousy relationship because he or she is more afraid of being alone than of living with less than they deserve.

We’re all a little bit afraid of risk. Yet, each day represents a new chance and a new beginning. At the start of the year, that sense is especially acute. 

And sometimes we need a little inspiration to take the leap.

Whatever is the thing you’re afraid of trying–a new business, a new adventure, a new relationship–maybe now is the time to give it a try.

Cast aside your risk aversion. Be uncomfortable for a while as you try something new. Accept the chance that you’ll fail.

Don’t optimize your ass-covering. Instead, optimize your opportunities. And find your own mission to Mars.

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Look hard at the risks involved before leaping into the cloud
July 31, 2016 9:25 am|Comments (0)

Cloud computing” has been an information technology darling since it became increasingly widespread over the past decade. Offering more flexible …

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Week in Review: Risks of DX Failure + Hope for AI in Workplace
April 3, 2016 7:45 pm|Comments (0)

Steep Cost of Digital Experience Failure You can try to spin failure as a learning opportunity. But when it comes to digital experience, the data shows that disappointing your customers has a brutal cost. Read more. Top Stories What got us talking this week: Customer Experience New Majority Investment Values Sitecore at $ 1B How Social Media Helps You Optimize ABM Wrestle Big Data Into Better Customer Experiences The Future of MarTech Centers On CX Social Business There’s Hope For Artificial Intelligence in the Workplace Work in Tech? Exercise Your Emotional Intelligence Why Office 365 Is Your Path to Streamlined Productivity Collaboration is Not an Outcome

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