Tag Archives: Tools

Twitter, Facebook launch tools to track advertising
June 28, 2018 6:22 pm|Comments (0)

(Reuters) – Twitter Inc (TWTR.N) on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of U.S. regulation over the lack of disclosure on such spending.

FILE PHOTO: People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture taken in Warsaw September 27, 2013. REUTERS/Kacper Pempel/File Photo

The microblogging site launched ‘Ads Transparency Center’ to allow anyone to view ads that have been put on Twitter, with greater transparency about U.S. federal election campaign ads.

The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook Inc (FB.O), which started a searchable archive of U.S. political ads last month.

Facebook said on Thursday it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not. Users can also view a log of name changes to a Facebook page.

The features should help people spot misuse of Facebook, it added.

Twitter’s ads center gives users access to details such as demographic targeting data for the ads from U.S. political advertisers, along with billing information, ad spending, and impression data per Tweet.

“We are making it clearer than ever who is advertising U.S. federal political campaign content on Twitter,” Twitter said in a blog post.

The transparency center will include all advertisers on Twitter globally, but at this stage only U.S. federal election campaign ads that fall under its new policy will be shown.

Google has vowed to launch a similar transparency center for political ads on its services this summer. It declined to share additional details this week.

Reporting by Sonam Rai in Bengaluru and Paresh Dave in San Francisco; Editing by Bernard Orr and Richard Chang

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Apple Promotes Powerful Privacy Tools For iPhone, iPad, Mac Users In GDPR Response
May 26, 2018 6:05 pm|Comments (0)

Apple didn’t need to do anything to meet the stringent requirements of the new EU law, called General Data Protection Regulation (GDPR), which came into force on May 25 – it already practised such good privacy hygiene that its existing precautions already passed the new obligations. However, it took the opportunity to comprehensively rethink its privacy standards, as the new privacy page reveals on the Apple website.

Apple

Data and Privacy at the heart of the new Apple privacy management tools.

I mean, it’s no surprise that Apple should take privacy seriously. It’s forbiddingly secretive about its products and internal workings and it has long proclaimed that it believes that privacy is ‘a fundamental human right’.

To make this work, there’s plenty it doesn’t know about us. For each Apple Pay transaction, Apple doesn’t track who you’re paying and has no idea who you’re paying for.  FaceTime conversations, iMessage threads and so on are end-to-end encrypted. Apple had asked itself why it would need to know who was saying what to whom and concluded it was none of its business.

Apple

Apple iPhone X with Apple Pay Cash in the Wallet app.

Even journeys made on Apple Maps are encrypted so that nobody getting hold of information could work out where you go regularly or whatever. It does this by, among other things, dropping the first and last 500 or so yards from each journey once it’s completed to blur the details. And though some data is held for a time, it’s deleted after 30 days or so.

And before these new changes, Apple had recently introduced a recognisable page which warned you when data was being collected, so you were always in the loop. It’s a stark contrast to most other companies and is made easier by the fact that Apple, as it might say, owns all the pieces of the jigsaw from hardware to software.

Anyway, Apple’s response to GDPR is interesting, and sets a standard which others must strive to meet. What’s more, though it only needs to make sure its GDPR response applies to European users, Apple has said it’s going to roll it out worldwide.

David Phelan

How to obtain a copy of your data.

First up, Apple has made it easy to find out exactly what data of yours is on its servers, from purchase history to photos on iCloud to emails and so on. With a few clicks you can download everything (apart from TV shows you’ve bought on Apple TV, for instance). If some sections turn out to be many gigabytes in size, it’ll split them into more manageable bites.

But the more interesting bits come next. First of all, if any of your data is inaccurate, you can request a correction.

You can also delete your account, if you wish. That’s not new. But there’s a new, less drastic course of action you can take where you deactivate your Apple ID account temporarily.

Why would you do this? Well, if you’re going away for a few months, perhaps or, (and please whisper this in the earshot of Apple fans), if you’ve bought an Android phone and so all that Apple data is no longer needed, once you’ve transferred it to your new phone. But, hey, maybe you’ll go back to Apple when the next, irresistible iPhone is released.

Apple

Health records are just one kind of data Apple has for you.

If that’s a possibility, then the temporary suspension, called deactivation, may appeal.

But bear in mind that you won’t be able to download iBooks you’ve bought from Apple while the account is deactivated. Nor can you use services which require your Apple ID like Messages and FaceTime. If you have a repair scheduled at an Apple Store, say, that will stay active but upcoming appointments in an Apple Store will be canceled.

If you pay for iCloud storage, that will continue until the next billing period after which you must review whether to keep paying or not.

Your data is not deleted but nobody, and here’s an important thing, not even Apple, can access it.

With this in mind, you’re sent a reactivation code. Lose it and, well, you’re in trouble because even Apple can’t get it back. So you can’t save it in an iMessage or Apple email. You need somewhere else safe to keep this code. All deactivations are verified, which can take up to seven days.

The Privacy section is live now and provides tools which range from useful to downright fascinating. It’s done with the obsessive detail you might expect from Apple. If you’re in the EU, you can access the new tools now and they’ll be rolled out to all users around the world in the coming months.

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Apple Watch Secrets Revealed, Health A Significant Focus From The First Tick

How A Tech Startup Made Millions Destroying An Apple iPhone X

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4 Essential Tools That Will Help You Run Your Business From Anywhere
January 31, 2018 6:07 pm|Comments (0)

In 2018, running a remote company is not as difficult as it may seem–and it is quickly becoming a necessity. According to the Bureau of Labor statistics, 22 percent of employees work at least partially in a remote environment and the number–as well as the demand for remote positions–continues to increase. As the market shifts to accommodate this new style of work, it is crucial for businesses to understand how to operate successfully in an online environment.

The key is having the right tools… and knowing how to use them. After testing dozens of platforms with my fully-remote company, these are the select few that have stood the test of time.

1. Trello

Trello CEO Michael Pryor uses an analogy to describe what his product does: If you go camping in the forest, you need a map to navigate out of the forest and a walkie-talkie to communicate with your team.

Trello is designed to be your map. It is a project management tool that is simple in its workflow and user interface–it allows you to lay out tasks and clearly document what needs to get done, who is doing it, and what the current status is. Although simple in nature, Trello offers a tremendous amount of flexibility with integrations, Power-Ups, and customization via their API.

2. Slack

Communication is essential when running any company, and without a physical office, communication can be infinitely more difficult. Slack is your walkie-talkie.

Slack helps build team culture in a remote environment by providing streamlined, instant communication with your entire team. Beyond just communicating, it integrates with Zapier and hundreds of other apps to do everything from scheduling automated reminders to increasing morale with animated GIFs. At Leverage, we have automated reminders for team meetings and notifications that remind a contractor that they need to follow up with a client. A handful of Slack apps add another layer of functionality and help our remote team feel like a real community.

There is a key distinction between Slack and Trello. Trello is a project management software for “to-dos” while Slack is for communication. While you can communicate via comments in Trello, the purpose is to use these comments to facilitate work on a specific project, not simple day-to-day conversations.  Pro tip: Slack is for internal communication, email is for external.

3. Zoom

Even with Slack, there is still an important communication component that is missing–the classic conference-room style meetings. For that, we use Zoom.

Zoom is a simple video conferencing program that can handle everything from huge team meetings to small one-on-ones. The simplicity lies in the way that it ties urls to meeting rooms. You can easily send a meeting url to your team to get everyone in the same place at the same time. Each individual account also has their own designated meeting url–add in a custom domain like “meetwithXXX.com” and conducting conference-style meetings is a breeze.  

Zoom allows for recordings, as well as a fantastic webinar platform. It also has an app that lets you take your video conferencing on the go.

4. Process Street

Every successful company–no matter how big or small–has processes in place to keep things running smoothly. It is incredibly important to document all of the processes within your company so that if an employee is sick or leaves unexpectedly, another team member can easily complete their tasks. Process Street can be used to document anything from the simplest three-step process to the largest, most complex process you can dream up. It can also integrate with Zapier, so you can automate entire checklists or various parts of a process. At Leverage, between Zapier and Process Street we have completely automated many core processes–like our hiring system, for example.

It’s not just having the tools, it’s how you use them.

The most important part of any tool is how you use it–if you’re not using best practices when it comes to these four tools, you may be actually hurting your business.

  • With Slack, it is important to set up proper channels with the right people. Too many unnecessary people in one channel? You’ve got too many cooks in the kitchen and a bunch of people getting notifications–distractions–they don’t need.

  • Trello is invaluable for organizing large projects, but if you aren’t using it correctly it can do the exact opposite. Knowing when to separate a project into multiple cards and limiting boards to a minimal number of lists is essential to keeping things clean, simple and organized.

  • Zoom is a great tool for talking face-to-face, but it should only be used when a face-to-face meeting is absolutely necessary. A remote team has the benefit of eliminating the distractions of a physical office–so keep distractions to a minimum by using these meetings strategically.

  • Process Street can offer more than just documentation. By having other team members review documented processes you can easily pave the way for innovative breakthroughs. As a rule in our company, anyone who works on a recurring process must have another team member rotate in once per month. That way, we have a second set of eyes looking at every process within our company and pointing out any faults or inefficiencies that others may have missed.

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EternalRocks network worm uses 7 NSA hacking tools
May 21, 2017 9:20 pm|Comments (0)

While you won’t be forgetting the WannaCry ransomware attack, it is likely you will be hearing a lot more about the alleged NSA-linked EternalBlue exploit and DoublePulsar backdoor as it seems a wide range of bad guys have them in their toyboxes. At least one person is leveraging seven leaked NSA hacking tools for a new EternalRocks network worm.

EternalBlue and DoublePulsar

Malwarebytes believes WannaCry did not spread by a malicious spam email campaign, but by an scanning operation that searched for vulnerable public facing SMB ports, then used EternalBlue to get on the network and DoublePulsar to install the ransomware.

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Cloud Pharmaceuticals COO to Discuss Digital Tools for Drug Discovery and Development at the …
May 24, 2016 1:25 pm|Comments (0)

Cloud computing combined with the continued influence of Moore’s Law has provided an unprecedented opportunity to apply inexpensive …

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