Tag Archives: Traffic
(Reuters) – Traffic growth on Baidu Inc’s mobile app helped drive higher-than-expected third quarter revenue as China’s biggest search engine operator places more emphasis on artificial intelligence (AI) and autonomous driving.
FILE PHOTO: A Baidu logo is seen at the Global Mobile Internet Conference (GMIC) at the National Convention Center in Beijing, China April 27, 2018. REUTERS/Damir Sagolj
Revenue rose to 28.2 billion yuan ($ 4.11 billion) from 23.49 billion yuan in the same quarter a year ago. That beat the average estimate of 27.53 billion yuan, according to Refinitiv data.
Baidu has been investing heavily in new business lines following tighter rules in China introduced in 2016 requiring search engines to make it clear which results are paid-for ads, but has said these projects may not help boost sales growth in the near term.
Baidu’s sales momentum has lagged technology peers Alibaba Group Holding Ltd and Tencent Holdings Ltd, and it has sold or closed several businesses over the past year which were in direct competition.
Baidu forecast fourth-quarter revenue of 25.48 billion yuan to 26.72 billion yuan, lower than financial analysts’ target of 27.69 billion yuan.
At the same time, Baidu has become one of China’s biggest names in AI, with its efforts endorsed by the government as well as international firms. This month, it became the first Chinese company to join an AI ethics group alongside members such as Apple Inc and Alphabet Inc’s Google.
“Baidu delivered a solid third quarter with impressive results from search, feed and new AI businesses,” said Baidu Chief Executive Robin Li.
He added that Baidu’s AI platform DuerOS saw strong adoption and Apollo, Baidu’s self-driving car technology, was now powering fully autonomous Apolong minibuses in over 10 locations.
Baidu said its AI system blocked over 430 million medical ads to combat misleading and low-quality medical advertisements in the third quarter. The stricter rules on Chinese internet advertising resulted from the death of a student who underwent an experimental cancer treatment which he found using Baidu.
Net income rose 56 percent from a year earlier to 12.4 billion yuan, the company said.
Excluding gains from the divestiture of its financial services business, Baidu posted adjusted earnings per share of 19.01 yuan versus Wall Street expectations of 16.70, according to Refinitiv data.
While the company said its Baidu App saw strong traffic in the quarter, its daily active user number dropped to 151 million in September from a peak of 161 million reached in August. The September number was up 19 percent year-on-year.
Baidu’s U.S.-listed stock was slightly lower following the results in after-hours trade on Tuesday. The stock is down over 20 percent since the beginning of the year amid a wider selloff of Chinese technology shares.
Reporting by Cate Cadell in Beijing and Jane Lanhee Lee in San Francisco; Editing by Meredith Mazzilli and Tom Brown
Content marketing has become pretty mainstream in the toolbox of every marketer. By now, we all understand the power of good content and its strength in achieving thought leadership and authority in your space.
However, once I begin to produce that content, the obvious question arises, how do I traffic more traffic to that content. Here are two fast and easy tricks that will drive high quality traffic to your site almost instantly.
Do Interviews, Do Many Interviews
Interviews are by far the most underrated form of content. As you build out your blog, you should aim to do consistent interviews with big names in your space. How consistent? That is up to you and your resources, but if you can do them once a week, you will see results almost right away.
Here is how it all goes down. You make yourself a wish list of people you want to interview. Set your goals high. I, for example, had Wozniak, Guy Kawasaki, Alyssa Milano, Marc Andreessen, and many others on my list.
So why interviews? Well, think about it. First of all, people like to be on stage. So you reach out to a big name, ask them to do a short interview by email, you will find that nine out of ten people will agree. By offering that person a stage without selling them anything, you established the beginning of a relationship. You are now on their radar.
You send the five or ten questions by email, they send answered, and you copy, paste, then publish. What is the first thing the person you interviewed is going to do? That’s right, share it. With their extensive audience. And there you have it, instant targeted traffic.
Let’s not forget the last thing that happens when you interview legends, validation. Everyone around you sees that interview and is immediately impressed that you managed to interview that person. Your name, your company, realize it or not, is associated with that person. Win.
Lists, Like Them or Not, They Work
Now take the list concept to the next level. You know all those lists you see in your Facebook feed that make you roll your eyes? “Top 50 this” and “Top 50 that”. Well, you missed the point.
Whether you read those lists or not, that is not the point. Imagine this. You write a post on your brand new finance blog, “Top 50 smartest people in Fintech”, and for each person, you include a picture and a one liner. On top of the post, you include a collage of each of the 50 faces.
You publish that article and in 30 minutes or even if it takes you three hours to write, you just got your new blog on the radar of the top 50 most influential people in your industry. And you didn’t even have to sell anything or even worse, spam anyone.
Not only are you now on their radar, but each one of those 50 influencers, presumably each with a large following will now share that piece across their networks, because, well, you promoted them so why wouldn’t they share it?
Think about that for a second, you just got all those mega names to share your post from your blog that was just one day ago, totally anonymous.
Interviews and lists, both easy to implement and both yield instant results while requiring minimal effort on your part.
The most important part of all of this is the reason that these two tactics work, and that is, because you are not focused on taking, but rather, you are giving, in this case, you are giving someone else a stage. Turns out that when you facilitate success for others, everyone wins.
Hallelujah, there’s a way around Pope traffic, at least for Manhattanites. And as always on very expensive island, it comes at a cost
Blade, a startup that provides Uber-like on-demand rides in helicopters, is offering rides across Manhattan for $ 95 on Friday, September 25th when the pope will be in New York City.
The head of the Catholic church is in the midst of a trip through the U.S. that has caused traffic snarls everywhere he goes due to tight security. Manhattan, where Pope Francis is staying, is expected to be a complete disaster
Blade’s flights will travel about three miles, moving between 30th street on the far west side of Manhattan and ending at 34th street on the east side. The rides will be available during rush hour from 7:45 A.M. to 10 A.M. and then again from 5 P.M. to 7 P.M. Blade said the trips will take between five and eight minutes. Read more…