Tag Archives: Website
The FCC’s inspector general said that the agency’s commenting system was not hacked by distributed denial of service (DDoS) attacks on May 7, 2017, despite claims by FCC officials then and a refusal to address the issue by FCC Chair Ajit Pai and others in intervening months. This included the FCC failing to respond to congressional demands for more information. The comments related to the Pai’s plan to overturn network neutrality rules clarified during the Obama administration.
The actual cause? A technical failure to handle many people simultaneously heeding John Oliver on HBO’s Last Week Tonight to post comments in favor of net neutrality.
Pai now states that he was misled, despite ample time within the agency to review the information and made a determination separate from the Office of the Inspector General (OIG), especially after it admitted to Gizmodo in July 2017 in response to a Freedom of Information Act request that it had no record of an analysis that led to the conclusion of an attack, nor any written record of the IT staff documenting that an attack had occurred.
Separately, the issue that as many as 94% of the 23 million comments successfully submitted were clogged with duplicates and contained mostly forgeries remains unaddressed, and has also dogged the credibility of Pai and others at the FCC. The attorney general of New York at the time opened an investigation. In May 2018, two Democratic senators demanded new security measures for commenting and accountability for previous failures in a letter to Pai.
The OIG report denying an attack in May 2017 has not yet appeared, but FCC Chair Ajit Pai released a statement to try to set the news coverage agenda, ascribing all blame on one person, David Bray: “I am deeply disappointed that the FCC’s former Chief Information Officer (CIO), who was hired by the prior Administration and is no longer with the Commission, provided inaccurate information about this incident to me, my office, Congress, and the American people.”
This wasn’t the first time the comment system locked up, nor the first time Bray was fingered as making an unsupportable statement. In 2014, Oliver also asked viewers to post comments supporting net neutrality and the system went down. According to reporting in August 2017 from Gizmodo, Bray allegedly leaked information to Motherboard in 2014, following that crash, claiming that malicious activity was responsible.
Gizmodo reported that no information emerged showing an attack in 2014. Pai’s statement purports that the contents of the FCC’s Office of the Inspector General (OIG) reveals the same.
The FCC voted December 14, 2017, in a party-line 3-2 split, to repeal rules set in 2015 that prohibited Internet service providers from throttling, prioritizing, or discriminating data based on site, service, or device, among other regulations.
Websites are famous for being your storefront in the digital age. Every expert will tell you you must have a website to capture leads. And that’s true…if you’re building an e-commerce or online business. For other types of service based business, having a website can be a distraction from the real work you need to be doing: getting clients.
Below I explain how you get clients without a website in order to create a successful service-based business.
1. Build your network before you quit your day job.
Like many people in 2010, I drank the lifestyle design Kool-Aid and got wasted. Freedom over my schedule? Flexibility to travel? Working for myself??! Sign me up. High off Four Hour Work Week, I resolved to leave my job. I had a rough idea of my next steps when my friend and author Vanessa Van Edwards said to me, “Don’t do that.”
Confused, since she herself was already a successful lifestyle entrepreneur, I said, “What? Why?!”
“Don’t quit your job. You’re about to make a lot of mistakes. Trust me. Make mistakes while you still have a salary.”
Turned out, she was right. I had no idea how to prospect, write proposals, package up services, or price things properly. I spent the next 6 months building up a side-hustle that let me make those mistakes with a safety net (my day job).
In that time, I attended as many events as I could, listened to every podcast on sales and entrepreneurship, wrote a ton of terrible proposals, got rejected by prospects I shouldn’t have been rejected by, and made a lot of bad cold sales calls and cold email pitches.
Listening to Vanessa’s advice saved me tens of thousands of dollars in burnt runway cash and a lot of mental anguish. By the time I was ready to go full time, I was confident in my skills as a consultant and sales person – and even had some glowing testimonials under my belt.
2. Get out of ‘transactional’ thinking.
You know the daunting 3% completion rate on online courses? I’m the 3%. I love learning, reading, and homework; So when I discovered the MOOC world, I couldn’t get enough.
One of the best courses I took was Earn1K, by the author Ramit Sethi.
With a Bachelor’s in Literature and a Master’s in Psychology, I’d had zero business training in my life, save for some memorable conversations with my dad who is an entrepreneur. Until that point, I believed business wasn’t “for people like me.” In my mind, business was for people who were “numbers people,” money hungry, and didn’t care about changing the world or doing good.
Turns out, none of those things is true.
In Sethi’s course, he taught us to think about business in terms of “solving problems.” It wasn’t transactional, like I’d thought. Business was about “adding value” to others.
This was an enormous mindset shift for me.
Sethi taught me to stop thinking about what I can do and start thinking about what people need.
That changed everything.
In the academic world, I’d been trained to think about myself. My interests, my research, my goals, my credentials, my my my….In the real world, I needed to learn how to make a case as to why anyone should care.
From that point on, every interaction I had changed from “Here’s what I can do!” to “What do you need help with?“
3. Learn to shut up and listen.
When I implemented the “What do you need help with?” approach, everything changed. I wasn’t pushing my services onto anyone. I was pulling their problems out and offering to help them solve them.
Before I took Sethi’s course, I’d sit down with prospects and spend 30 minutes talking about myself – what I could do and why I have the answers. It was annoying at best, unprofessional at worst.
Learning to shut up was one of the most effective sales tools I’ve learned to date. My close rate shot up exponentially because I learned the subtle art of asking questions.
I made prospects do the talking instead of me. Then, I’d restate what I heard. “It sounds like you’re struggling with XYZ. And you need help with ABC, does that sound right?”
Prospects eyes would light up, “YES! That’s exactly it. Can you help me?”
Because when you articulate someone’s problem, they credit you with the solution.
In those initial consults, the goal wasn’t to sell my service – it was to get the prospect to trust me. Listening and asking questions gets people to trust you.
And when people trust you, they buy from you.
4. Focus on sales generating activities instead of ego-boosting ones.
There was a technique Sethi advocated called “Direct to the source” and I used that almost exclusively for my 3+ years in business.
The idea was to go directly to the people who had a problem that you could solve instead of focusing on things like “building your brand.”
As someone who worked in branding and marketing, this was sacrilege.
Still, the idea made sense to me: first, see if you can get someone to say “yes” to hiring you; then, worry about having business cards.
I gave myself a 3-month deadline to test out this approach before I threw it out. My plan was to focus exclusively on getting clients by finding out what problems people had and selling them a solution.
No business cards, no logos, no stationary, no case studies, and no website. All of those things would be a distraction from what I needed to do: Get paying clients.
Three months turned into three years of going directly to clients. That turned into a steady stream of referrals and eventually having to tell people no.
In all that time, only one person ever asked for case studies or my website. And that person had no money to hire me. Go figure.
5. Remember that everyone is a prospect.
If you’re reading this thinking, “But how did you get people to sit down with you in the first place?!” I will tell you: It was that 6-months of learning to endure the discomfort of doing a bad job. Of failing. Miserably.
I got used to pitching myself and doing it wrong (really, really wrong). And doing it again. And again. And again. Until eventually, I sucked a little bit less.
In that time I discovered the key: everyone is a potential prospect or referral source. Everyone.
And when you combine that insight with the “How can I help you?” approach, you begin to see business opportunities everywhere.
For the next three years, I focused all my attention on getting clients, until I finally hit a point where two things happened.
First, I was commanding higher rates and started to need more credibility indicators to bolster my trustworthiness. Second, a good friend told me she wouldn’t refer me anyone until my online presence was “less sketchy.”
That’s when I knew it was time for a website.
Yet another fear among scientists and climate activists has become reality in the era of Trump.
Years of research and data about carbon emissions, other greenhouse gases, and more was hidden from the U.S. Environmental Protection Agency website by the Trump administration Friday as the climate change webpage goes under “review.”
Adding insult to injury, this comes on the eve of the People’s Climate March.
Climate change activists have been wringing their hands ever since Inauguration Day, fearing that the new administration would do something just like this. The EPA has been chipping away at climate change mentions on its website since January, but Friday’s takedown seems to be the biggest step yet. Read more…
While you probably know DreamHost for its hosting services, the company has also long played a major role in the OpenStack ecosystem. OpenStack …
If you visited Apple.com today and noticed something different about the homepage, but couldn’t put your finger on it, it’s not just you. Apple has switched its homepage over to San Francisco; a brand new font the company developed in-house. San Francisco is a radically new development for the company. It emerged in 2015, and is now starting to replace Myriad as Apple’s font of choice. As a condensed sans-serif font, it remains legible on smaller displays (like those found on the Apple Watch) as well as on larger, high-resolution displays. In fact, San Francisco was designed with scalability in mind,…
This story continues at The Next Web