Tag Archives: Winner
BRUSSELS (Reuters) – The European Commission is set to approve and set rules for the use of wifi in cars, giving Volkswagen and Renault who have pursued this technology the edge over Daimler and others who invested in rival 5G networks.
Workers clean the facade of a car showroom under a Volkswagen logo on the Chinese National Day in Beijing, China October 1, 2018. Picture taken October 1, 2018. REUTERS/Stringer
The EU executive is expected to announce draft legislation on the issue next month for feedback from EU countries and EU lawmakers before adopting it next year.
The decision is a crucial one for both carmakers and telecoms operators and equipment makers as the market for internet connected cars is expected to be worth billions of euros a year.
While connected cars have been available for some years in Europe, the Commission wants to speed up their deployment and encourage cooperation between manufacturers to make safer and more efficient cars via legislation.
Such legal protection and regulatory-approved technical specifications would also reassure car buyers and auto insurance companies, advantages which cars equipped with a rival technology would not have.
The latest draft of the proposed rules seen by Reuters paves the way for cars equipped with wifi called ITS-G5 to hit the roads in Europe while regulators will review the rules at the latest three years after its implementation to take into account any new technologies.
This could mean that the alternative 5G standard called C-V2X could take months or even years to win approval. Supporters however expect a shorter timeframe.
The issue has pitted two powerful groups of carmakers, chipmakers and telecoms providers against each other. Connected cars are seen as lucrative targets for online retailers and advertisers.
Volkswagen, Renault, NXP, Autotalks and Kapsch TrafficCom are pushing ITS-G5, which they say has been sufficiently tested and fully standardised in European government-funded projects.
However, 5G backers include big names like Daimler, Ford, PSA Group, Deutsche Telekom, Ericsson, Huawei [HWT.UL], Intel, Qualcomm and Samsung. They say that C-V2X has wider application and is future-proof.
Backers of C-V2X say it can hook up to both cars and devices in the surrounding environment, with a wider range of applications in areas such as entertainment, traffic data and general navigation where data speeds or signal failure are less of an issue.
Fans of ITS-G5, which is primarily for connecting cars to other cars, say it is better for time-critical communications involved in crash avoidance and object navigation.
The EU executive declined to comment on the draft. It said: “Currently the Commission is looking into the best European framework to promote the right investments in this area and ensure interoperability between the existing systems and the development of new technologies.”
In effect, the decision puts the region at loggerheads with the United States and China which see C-V2X, using cellular networks, as the way forward.
Some EU countries such as Spain, Sweden, Finland and Norway had called for a postponement of the proposed rules because of the diverging views on the topic.
Following intense lobbying, France, which supports the wifi-based technology, came up with a compromise clause which is now under discussion.
Its proposal, seen by Reuters, would force the Commission to revise the rules in less than 12 months if a new technology is approved. The paper also calls for all involved parties to cooperate to ensure a level playing field between different technologies.
Lobbying group and C-V2X supporter 5GAA said that is not enough.
“A legislation confined to a wifi based communication would send a negative message about Europe’s commitment to 5G, and is contrary to the objectives of the Commission’s own 5G action plan, which aims to promote early deployment of 5G along major transport paths,” 5GAA said.
Reporting by Foo Yun Chee; additional reporting by Eric Auchard in London; Editing by Elaine Hardcastle
Who wins in the melee between Musk and the media?
The Model 3. And the Model Y that comes after that.
Consumers are interested in the cars not spats with the media. In the end, it’s free publicity that just raises the company’s profile and drives demand for its cars. As if Tesla needs any free advertising. (It doesn’t.)
And it’s all happened before and is now pretty predictable and pretty boring. Musk says something to defend his company, media umbrage ensues. (See this CNBC story for the most recent tiff and this New York Times piece for the same kind of bickering that took place a couple of months ago.)
And I’ll insert that there are a few journalists (or self-styled “journalists”) that believe they’re on some sacred mission to expose Tesla as a fraud or Ponzi scheme. I’m not talking about responsible business journalists who report on Tesla aggressively but fairly. But those who are ignorant of the niceties of car manufacturing and, as a result, are susceptible to believing sketchy information that comes their way. (See this Electrek story starting at paragraph #6.)
What most people really pay attention to
It’s clear that hundreds of thousands of consumers worldwide want a Model 3. And it’s likely that hundreds of thousands more will want a Model Y (a cheaper version, more or less, of the Model X). So, if you’re a consumer in the market for a Tesla, what rivets your attention?
Price, styling/design, features, technology, availability, service, and reputation. And of course quality.
The latter is the source of a lot of the tension* between Musk and the media. But it’s often hard to tell what’s a real story about quality issues and, on the other hand, what’s an unreliable accusation. (See: “Tesla and Luxembourg squabble over failed Model S braking test” — Engadget via Electrek.)
Quality will get better as the young car maker gets a handle on manufacturing a mass-market car. The problem is, the media often goes too far by attributing some nefarious motive for issues (real or otherwise) that the company is having with Model 3 production (see Electrek link above).
The chasm between negative media coverage and the average Tesla buyer’s sentiment gets no wider than on YouTube (as I’ve written before). There Model 3 owners post overwhelmingly glowing reviews. And even when reviewers do complain, it’s typically a brief sidebar amid a long stream of fulsome praise. In the end, owners just want to be assured that Tesla stands behind the car and they’ll continue to get OTA updates.
*Remember the Consumer Reports kerfuffle? That made headlines when CR said, “Tesla Model 3 Falls Short of a CR Recommendation” though the Overall Score was high (and close to the highly-rated and recommended Chevy Bolt). After some back and forth with Tesla, Consumer Reports upgraded the Model 3 to “recommendation.”
Hard-charging Cloud Computing won Saturday’s Preakness Stakes, narrowly edging out Classic Empire by a nose. Kentucky Derby winner and race …
The winner of the 142nd Preakness at Pimlico Race Track is Cloud Computing. The race began at 6:48 p.m. and ended with Cloud Computing …
Hard-charging Cloud Computing won Saturday’s Preakness Stakes, narrowly edging out Classic Empire.
Chad Brown the trainer for Cloud Computing celebrates with the Woodlawn Vase after the horse won the 142nd Preakness Stakes horse race at …