Tag Archives: Simple

With 1 Simple Move, Google Showed Yet Again Why It's Not the Company You Thought It Was
November 18, 2018 12:00 pm|Comments (0)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

They hope, though, that you don’t notice when those promises become, well, a little diluted over time.

It’s the thought that counts, after all.

One thought offered by Google when it committed itself to your health was that Deep Mind, its profound subsidiary that uses AI to help solve health problems, was that its “data will never be connected to Google accounts or services.”

Cut to not very long at all and Deep Mind was last week rolled into, oh, Google.

In an odd coincidence, this move also necessitated that an independent review board, there to check on Deep Mind’s work with healthcare professionals, was disappeared.

This caused those who keep a careful eye on Google — such as NYU research fellow Julia Powles — to gently point out the company’s sleight of mouth.

This is TOTALLY unacceptable. DeepMind repeatedly, unconditionally promised to *never* connect people’s intimate, identifiable health data to Google. Now it’s announced…exactly that. This isn’t transparency, it’s trust demolition. 

This is, though, the problem with tech companies. 

We looked at them as if they were run by wizards doing things we could never understand.

Any time we became even slightly suspicious, the tech companies murmured that we should trust them. Because, well, we really didn’t understand what sort of world they were building.

Now, we’re living in it. A world where everything is tradable and hackable and nothing is sacred.

A world where the most common headlines about the company seem to begin: Google fined..

I asked Google whether it understood the reaction to its latest Oh, you caught us, yes, we’re going to do things differently now move. 

The company referred me to a blog post it wrote explaining its actions.

In it, Google uses phrases like major milestone and words like excited

It also offered me these words from Dr. Dominic King a former UK National Health Service surgeon and researcher who will be leading the Deep Mind Streams team: 

The public is rightly concerned about what happens with patient data. I want to be totally clear. This data is not DeepMind’s or Google’s – it belongs to our partners, whether the NHS or internationally. We process it according to their instructions – nothing more.

King added:

At this stage our contracts have not moved across to Google and will not without our partners’ consent. The same applies to the data that we process under these contracts.

At this stage.

Oh, but you know how creepily the online world works.

You know, for example, that advertising keeps popping up at the strangest times and for the strangest things.

Within minutes, certain apps on my phone were full of ads for Google’s new Pixel 3 phone. Which I could buy most easily, said the ads, at a Verizon store. 

Who would be surprised, then, if personal health data began to be linked with other Google services, such as advertising?

Too many tech companies know only one way to do business — to grow and wrap their tentacles around every last aspect of human life. 

The likes of Google operate on a basis of a FOMO paranoia that even teens and millennials might envy.

They need to know everything about you, in case they miss out on an advertising opportunity.

You are not a number. You are a lot of numbers. 

And your numbers help Google make even bigger numbers.

Will that ever change? Probably not.


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Learn the Simple New Way to Make Google Docs Using Your Browser Bar
October 27, 2018 12:00 pm|Comments (0)

Look, we won’t waste your time here. There are more important things going on in the world. But if you use any of Google’s G Suite products, you’ll be glad you read this.

You know how every time you want to create a new Google doc or spreadsheet, you have to go into Google Drive, and then click New, and the click on what kind of file you need, and the whole time you’re just thinking about all the other, better things you could be doing with the six seconds it takes to click those clicks? Good news: You don’t have to do that anymore. Instead, just type in doc.new, or sheet.new, or slide.new, or form.new if you’re an edge case, or whatever. And behold! A new file will unfold before you.

It’s not just those! Variants also work, like sheets.new or spreadsheets.new. And yes, it’s a very small advance. But these days, even the little wins are worth celebrating.

There’s no real magic to this; Google’s just taking advantage of the “.new” top level domain registry, which it has operated since 2014 through its Charleston Road Registry subsidiary. (A TLD is the part of the URL that comes after the dot.) In its application at the time, the company said potential uses “may include but are not limited to applications such as media (tv show.new, author name.new) and marketing campaigns (cheerios.new, shampoo.new).”

“The .new gTLD will provide a new mechanism whereby businesses and individuals can differentiate their content by signifying that their offerings are ‘new,’” the application later continues. A little on the nose, but useful!

In one sense, using .new as a shortcut for G Suite files also serves as something of an advertisement; the company said in a very brief blog post that it plans to open up its fancy TLD to everyone next year. Which is to say, as useful as the Google Docs shortcut is, brace yourself for the shampoo ad sites to come.

More Great WIRED Stories


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4 Simple Steps to Write a Better Professional Bio
August 29, 2017 2:00 pm|Comments (0)

I make my living as a writer. Yet, every single time I’m asked to submit a professional bio for something, I end up tearing my hair out.

You too? It’s tough. Summarizing yourself in a few concise sentences — that still manage to pack a punch, no less — presents a unique challenge that’s usually enough to have you staring slack-jawed at that blinking text cursor. Plus, writing in the third person can be just plain awkward.

But, after having to scribble out my fair share of bio attempts, I think that I’ve finally landed on a formula that helps me quickly pull something together that’s impactful, memorable, and — perhaps most importantly — easy.

1. Start with what you do.

This part’s obvious. Any sort of professional bio or elevator pitch won’t bury the lead — it’ll start by explicitly stating who you are and what you do.

While it can be tempting to rely on buzzwords or flowery language to add some extra interest to your bio, a better strategy is to explain your role in as clear of terms as possible. Remember that your bio is a piece of your brand and reputation, so you don’t want any doubt that it’s sending the right message.

If necessary, your opening sentence is also a great place to touch on your geographic location, if that’s important or relevant.

What This Looks Like: “Kat is a Wisconsin-based freelance writer specializing in career and self-development advice.”

2. Explain why you do it.

Typically, saying what you do isn’t quite enough to provide the whole picture. The very purpose of your bio is to give people a greater understanding of who you are, and that typically goes beyond the basics.

One way that you can do this — without going way beyond the character constraints of a notoriously short bio — is to talk about what drew you to that particular position or career field.

In addition to what inspired your career, you can also go one step further and discuss not only what you do, but also who you do it for. Everybody has a target customer or audience, and sharing yours can bring some much-needed clarity.

What This Looks Like: “After discovering a love of writing at an early age, she soon realized that brands and businesses could use the content she loved creating to engage and enlighten their own audiences.”

3. Touch on your most notable accomplishments.

Of course, you want your bio to be impressive — which means it’s the perfect place to pull out some of your most noteworthy accomplishments.

Whether it’s an award or recognition you received, a certification or degree you obtained, or something else entirely, dedicate one sentence of your bio to touting a few of the amazing things you’ve achieved.

What This Looks Like: “Today, her work has been published by numerous notable publications, including Inc., Forbes, Fast Company, Business Insider, TIME, and many others.”

4. Add a little personality.

In most cases, your bio needs to be professional. However, that doesn’t mean that it needs to be stiff and cold.

People reading your bio are interested in learning more about you as a professional, yes. But, they’re also curious about you as a whole person.

So, don’t be afraid to inject a little personality and touch on a few of the things you like to do when you aren’t accomplishing big things in your career. It serves to make your bio a little less formal, and a little more personable.

What This Looks Like: “When she’s not hard at work on her next article, Kat enjoys reading, kayaking, golfing, baking, and spoiling her rescued terrier mutt.”

There you have it. Put those pieces together in order, and you’ll have a concise and impactful bio to use — with little stress required.


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Shoot 360 Video Like a Pro in 6 Simple Steps
June 26, 2017 4:25 am|Comments (0)

Shoot 360 Video Like a Pro in 6 Simple Steps

Follow these rules for sphere-ific results. The post Shoot 360 Video Like a Pro in 6 Simple Steps appeared first on WIRED.

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Amazon Simple Storage Service spurs on-premises storage
June 10, 2016 2:30 am|Comments (0)

As it closes in on becoming a $ 10 billion run rate per year enterprise IT juggernaut, the cloud computing platform has changed the IT landscape …


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Three Simple Ways to Increase Sales of Cloud Solutions
February 8, 2016 2:55 am|Comments (0)

When talk about cloud computing first began to spread, small to midsize businesses (SMBs) had their fair share of concerns. Some were worried about …


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Ledge uses Venmo to make borrowing money and paying it back dead simple
January 29, 2016 4:40 am|Comments (0)

We’ve all been there – sometimes you simply need to borrow money. Whether it’s for a big investment, moving to a new place or life just getting a little rough, Ledge aims to make it dead simple to borrow money from friends, family and others – and actually pay them back. It essentially works like a crowdfunding platform, but with a few twists. After borrowers create a campaign explaining how much cash they need, they give the loan interest rate (which adds a lending incentive), and specify the number of installments payments will be made over.   Like on several other platforms, funds aren’t available…

This story continues at The Next Web

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